Hamilton Beach vs Zojirushi:Which is more popular?
In September 2026, Zojirushi had more branded searches than Hamilton Beach among bread maker brands worldwide. Zojirushi had about 128,000 branded searches, while Hamilton Beach had 74,000. Zojirushi made up 8.3% of all bread maker brand searches we track, and Hamilton Beach accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about bread maker brands, Zojirushi appeared in all five answers and Hamilton Beach in three. Zojirushi was mentioned before Hamilton Beach in every answer.
Who do people search for more?
Zojirushi, about 73% more searches than Hamilton Beach
Who does AI mention more?
Zojirushi, mentioned in every answer we collected
Who does AI recommend more?
Zojirushi, named ahead of Hamilton Beach in every answer
Follow Hamilton Beach vs Zojirushi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bread maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zojirushi appeared in all five answers. Hamilton Beach was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zojirushi was listed before Hamilton Beach in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zojirushi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hamilton Beach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bread maker brands
5 answers
Asked ChatGPT
“Which bread maker brand should I buy?”
Asked ChatGPT
“What are the best bread maker brands?”
Asked ChatGPT
“What's the best bread maker brand for fresh homemade bread?”
Searched Google, AI Overview
“best bread maker”
Searched Google, AI Overview
“bread machine reviews”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hamilton Beach or Zojirushi more popular in search?
This chart shows how often people search Google for Hamilton Beach and Zojirushi by name. Each line represents a brand's share of searches for all six bread maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Zojirushi, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | Cuisinart | Breville | Zojirushi | Sunbeam | Hamilton Beach |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 16% | 8.4% | 8.6% | 6.2% | 4.6% |
| Nov 2025 | 46.7% | 22.6% | 12.8% | 8.8% | 5.3% | 3.9% |
| Dec 2025 | 44.5% | 22.4% | 12.2% | 11.2% | 5.2% | 4.5% |
| Jan 2026 | 48.8% | 21% | 9% | 11.7% | 5.5% | 4% |
| Feb 2026 | 62.3% | 13.7% | 7.9% | 7.8% | 4.8% | 3.6% |
| Mar 2026 | 55.3% | 17.9% | 8.3% | 7.9% | 6.1% | 4.6% |
| Apr 2026 | 62.1% | 12.5% | 7.9% | 7.5% | 5.8% | 4.3% |
| May 2026 | 60.9% | 14.1% | 7.7% | 7.4% | 5.7% | 4.2% |
| Jun 2026 | 58.6% | 13.9% | 9% | 8.3% | 5.3% | 4.9% |
| Jul 2026 | 56.6% | 15.8% | 8.7% | 8% | 5.2% | 5.8% |
| Aug 2026 | 55.2% | 15.6% | 8.3% | 9.4% | 6% | 5.6% |
| Sep 2026 | 57.2% | 13.8% | 10.7% | 8.3% | 5.2% | 4.8% |
How has the Hamilton Beach and Zojirushi comparison changed over the last 12 months?
3 findings
- Zojirushi was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among bread maker brands worldwide moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Zojirushi’s share of searches among bread maker brands worldwide moved from 8.6% to 8.3%, and its estimated monthly branded searches moved from 137K to 128K.
How did search popularity change for bread maker brands worldwide in September 2026?
3 changes
In September 2026, Breville overtook Zojirushi to rank 3rd among bread maker brands worldwide, with 10.7% of the searches.
In September 2026, Zojirushi lost share of searches among bread maker brands worldwide, from 9.4% to 8.3%.
In September 2026, Hamilton Beach lost share of searches among bread maker brands worldwide, from 5.6% to 4.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hamilton Beach’s and Zojirushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hamilton Beach
1 branded search term
- hamilton beach
Zojirushi
2 branded search terms
- zojirushi
- zojirushi bread maker
Other head-to-heads among bread maker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.