Brandwave

How popular isCHI?

In October 2026, people searched for CHI by name about 72,500 times worldwide, a 13.3% decrease from the previous year. These searches made up 0.44% of all global hair dryer brand searches, placing CHI tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about hair dryer brands, CHI did not appear in any of the answers.

Search and AI answers in October 2026

CHI is the tenth most searched of 10 competitors and not named in the AI answers we collected.

  1. DysonShare of searches 66.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SharkShare of searches 16.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ghdShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. BaBylissShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CHIShare of searches 0.44%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

CHI website (opens in a new tab)

Follow CHI and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hair dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CHI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Conair3rd
  4. BaBylissPRO4th
  5. ghd5th
  6. T36th
  7. BaByliss–
  8. Parlux–
  9. Remington–
  10. CHI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for CHI compared with other hair dryer brands worldwide?

CHI against hair dryer brands worldwide, by month

Share of searches by month for Dyson, Shark, ghd, BaByliss, Parlux, Conair, CHI. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonSharkghdBaBylissParluxConairRemingtonT3BaBylissPROCHI
Nov 202565.6%18.6%3.7%2.9%3%1.1%1.8%1.4%1.4%0.41%
Dec 202565.4%18.2%3.7%2.9%2.4%1.3%1.8%1.6%2%0.49%
Jan 202672.3%11.5%3.5%2.8%2.8%1.3%2.1%1.5%1.9%0.38%
Feb 202671.7%11.6%4.3%2.8%3.1%2.3%1.7%1.3%0.85%0.38%
Mar 202668.1%12.9%4.7%3.2%3.5%2.1%2.1%1.4%1.4%0.52%
Apr 202668.3%13.4%4%3.3%3.6%2.2%2%1.5%1.2%0.44%
May 202669.4%13.2%3.9%3.2%3.5%1.8%2%1.4%1.2%0.43%
Jun 202671.1%11.4%3.4%2.9%3.4%1.9%2.1%1.5%1.9%0.46%
Jul 202669%13.6%3.3%3.3%3.3%1.8%2%1.5%1.8%0.44%
Aug 202674.5%10.5%3.1%2.7%2.6%2.6%1.6%1.1%0.94%0.34%
Sep 202669.6%13.9%3.4%3.5%3.1%1.9%2.1%1.3%0.84%0.37%
Oct 202666.4%16.2%4%3.3%3%2.2%2%1.5%0.98%0.44%

  1. 1.Dyson

    66.4%

    Held 1st. 1M estimated branded searches, +22.3% vs prior month. Share -3.2 points.

  2. 2.Shark

    16.2%

    Held 2nd. 246K estimated branded searches, +49.1% vs prior month. Share +2.3 points.

  3. 3.ghd

    4%

    Moved from 4th to 3rd. 60.5K estimated branded searches, +49.4% vs prior month. Share +0.6 points.

  4. 4.BaByliss

    3.3%

    Moved from 3rd to 4th. 50.4K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  5. 5.Parlux

    3%

    Held 5th. 45.2K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  6. 6.Conair

    2.2%

    Moved from 7th to 6th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.3 points.

  7. 7.Remington

    2%

    Moved from 6th to 7th. 30K estimated branded searches, +22% vs prior month. Share -0.1 points.

  8. 8.T3

    1.5%

    Held 8th. 22.2K estimated branded searches, +50% vs prior month. Share +0.2 points.

  9. 9.BaBylissPRO

    0.98%

    Held 9th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

  10. 10.CHI

    0.44%

    Held 10th. 6.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

Dyson, ghd and 3 other brands sell other things too, so only their searches that name this product count here, like “dyson hairdryer”.

Compare popularity between CHI and its closest rivals

Every comparison with CHI

32 comparisons

How has branded search demand for CHI changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for CHI worldwide fell from 83.5K to 72.5K.
  • Across the 12 months ending October 2026, CHI’s share of searches among hair dryer brands worldwide held steady, from 0.41% to 0.44%.

How did search popularity change for hair dryer brands worldwide in October 2026?

6 changes

  1. In October 2026, ghd overtook BaByliss to rank 3rd among hair dryer brands worldwide, with 4% of the searches.

  2. In October 2026, Shark gained share of searches among hair dryer brands worldwide, from 13.9% to 16.2%.

  3. In October 2026, Dyson lost share of searches among hair dryer brands worldwide, from 69.6% to 66.4%.

  4. In October 2026, Conair rose from 7th to 6th among hair dryer brands worldwide.

  5. In October 2026, Remington fell from 6th to 7th among hair dryer brands worldwide.

  6. Estimated monthly branded searches for BaBylissPRO worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in October 2026.

How are CHI’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using CHI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chi flat iron
  • chi hair
  • chi hair dryer
  • chi hair straightener
  • chi hair styling
  • chi heat protectant
  • chi hot roller
  • chi hot rollers
  • chi shampoo and conditioner
  • chi shampoo conditioner
  • chi straightener

Do you work for CHI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CHI compete?

CHI is ranked by how often people search for it in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands7th of 80.63%Show ranking
Hair dryer brands10th of 100.44%Shown above
Flat iron brands5th of 84.2%Show ranking
Steam iron brands8th of 80.86%Show ranking
Shampoo and conditioner brands6th of 92.4%Show ranking
Heat protectant brands1st of 1021.7%Show ranking
Hot rollers brands5th of 50.41%Show ranking
Creator with pink hair and a pink jacket

Is CHI your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free