CHI vs Keeps:Which is searched more?
In September 2026, CHI had more branded searches than Keeps among shampoo and conditioner brands worldwide. CHI was estimated to have 2.4K branded searches compared to Keeps’ 260, and held a 0.09% Share of Search versus Keeps’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CHI or Keeps?
Compare the shampoo and conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CHI, Keeps. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Aesop | Hims | Aveeno | Aussie | CHI | Keeps |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 35.7% | 19.7% | 8.6% | 0.1% | 0.1% | <0.01% |
| Nov 2025 | 26.2% | 47.8% | 17.5% | 8.3% | 0.09% | 0.11% | <0.01% |
| Dec 2025 | 25.2% | 46% | 20.6% | 8% | 0.09% | 0.09% | <0.01% |
| Jan 2026 | 29.8% | 36.2% | 24.4% | 9.5% | 0.1% | 0.1% | <0.01% |
| Feb 2026 | 32.4% | 32.4% | 26.5% | 8.4% | 0.11% | 0.09% | <0.01% |
| Mar 2026 | 34.1% | 34.1% | 23% | 8.5% | 0.12% | 0.1% | <0.01% |
| Apr 2026 | 31.8% | 31.8% | 26% | 10.1% | 0.11% | 0.11% | <0.01% |
| May 2026 | 36.7% | 30.2% | 24.7% | 8.3% | 0.11% | 0.09% | <0.01% |
| Jun 2026 | 32.3% | 32.3% | 26.4% | 8.8% | 0.14% | 0.09% | <0.01% |
| Jul 2026 | 32.3% | 32.3% | 26.4% | 8.8% | 0.14% | 0.09% | <0.01% |
| Aug 2026 | 38.4% | 31.6% | 21.1% | 8.7% | 0.14% | 0.09% | <0.01% |
| Sep 2026 | 38.4% | 31.6% | 21.1% | 8.7% | 0.14% | 0.09% | <0.01% |
How has the CHI and Keeps comparison changed over the last 12 months?
3 findings
- CHI was ahead of Keeps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CHI’s estimated Share of Search among shampoo and conditioner brands worldwide moved from 0.1% to 0.09%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Keeps’ estimated Share of Search among shampoo and conditioner brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 260.
How did search popularity change for shampoo and conditioner brands worldwide in September 2026?
2 changes
Other head-to-heads among shampoo and conditioner brands
How each brand is measured
Brandwave collects information about searches that people make online using CHI’s and Keeps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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