CHI vs Parlux:Which is more popular?
In October 2026, Parlux had more branded searches than CHI among hair dryer brands worldwide. Parlux had about 45,200 branded searches, while CHI had 6,600. Parlux made up 3% of all hair dryer brand searches we track, and CHI accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about hair dryer brands, neither CHI nor Parlux appeared in any of the five answers.
Who do people search for more?
Parlux, about 7 searches for every 1 for CHI
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top hair dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither CHI nor Parlux showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair dryer brands
5 answers
Asked ChatGPT
“Which hair dryer brand should I buy?”
Asked ChatGPT
“What are the best hair dryer brands?”
Asked ChatGPT
“What's the best hair dryer brand for fast drying hair?”
Searched Google, AI Overview
“best hair dryer”
Searched Google, AI Overview
“ionic hair dryer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is CHI or Parlux more popular in search?
This chart shows how often people search Google for CHI and Parlux by name. Each line represents a brand's share of searches for all ten hair dryer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Parlux, CHI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Shark | ghd | BaByliss | Parlux | Conair | Remington | T3 | BaBylissPRO | CHI |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.6% | 18.6% | 3.7% | 2.9% | 3% | 1.1% | 1.8% | 1.4% | 1.4% | 0.41% |
| Dec 2025 | 65.4% | 18.2% | 3.7% | 2.9% | 2.4% | 1.3% | 1.8% | 1.6% | 2% | 0.49% |
| Jan 2026 | 72.3% | 11.5% | 3.5% | 2.8% | 2.8% | 1.3% | 2.1% | 1.5% | 1.9% | 0.38% |
| Feb 2026 | 71.7% | 11.6% | 4.3% | 2.8% | 3.1% | 2.3% | 1.7% | 1.3% | 0.85% | 0.38% |
| Mar 2026 | 68.1% | 12.9% | 4.7% | 3.2% | 3.5% | 2.1% | 2.1% | 1.4% | 1.4% | 0.52% |
| Apr 2026 | 68.3% | 13.4% | 4% | 3.3% | 3.6% | 2.2% | 2% | 1.5% | 1.2% | 0.44% |
| May 2026 | 69.4% | 13.2% | 3.9% | 3.2% | 3.5% | 1.8% | 2% | 1.4% | 1.2% | 0.43% |
| Jun 2026 | 71.1% | 11.4% | 3.4% | 2.9% | 3.4% | 1.9% | 2.1% | 1.5% | 1.9% | 0.46% |
| Jul 2026 | 69% | 13.6% | 3.3% | 3.3% | 3.3% | 1.8% | 2% | 1.5% | 1.8% | 0.44% |
| Aug 2026 | 74.5% | 10.5% | 3.1% | 2.7% | 2.6% | 2.6% | 1.6% | 1.1% | 0.94% | 0.34% |
| Sep 2026 | 69.6% | 13.9% | 3.4% | 3.5% | 3.1% | 1.9% | 2.1% | 1.3% | 0.84% | 0.37% |
| Oct 2026 | 66.4% | 16.2% | 4% | 3.3% | 3% | 2.2% | 2% | 1.5% | 0.98% | 0.44% |
How has branded search for CHI and Parlux changed worldwide over the last 12 months?
3 findings
- Parlux was ahead of CHI in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, CHI’s share of searches among hair dryer brands worldwide moved from 0.41% to 0.44%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending October 2026, Parlux’s share of searches among hair dryer brands worldwide held steady at 3%, and its estimated monthly branded searches moved from 60.2K to 45.2K.
How did search popularity change for hair dryer brands worldwide in October 2026?
2 changes
How are CHI’s and Parlux’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CHI’s and Parlux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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