Brandwave

CHI vs T3:Which is more popular?

In October 2026, T3 had more branded searches than CHI among hair dryer brands worldwide. T3 had about 22,200 branded searches, while CHI had 6,600. T3 made up 1.5% of all hair dryer brand searches we track, and CHI accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about hair dryer brands, T3 appeared in two of the five answers and CHI in none.

Among hair dryer brands worldwide in October 2026

Who do people search for more?

T3, about 3 searches for every 1 for CHI

T3 22.2K searchesCHI 6.6K searches

Who does AI mention more?

T3, mentioned in 2 of 5 answers, CHI in 0

T3 in 2 of 5CHI in 0 of 5

Who does AI recommend more?

T3, the only one of the two named

T3 first in 2CHI never named

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Top hair dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, T3 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CHI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Conair3rd
  4. BaBylissPRO4th
  5. ghd5th
  6. T36th
  7. BaByliss–
  8. Parlux–
  9. Remington–
  10. CHI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is CHI or T3 more popular in search?

This chart shows how often people search Google for CHI and T3 by name. Each line represents a brand's share of searches for all ten hair dryer brands we track, month by month, from English-language searches worldwide.

CHI and T3 among hair dryer brands worldwide, by month

Share of searches by month for T3, CHI. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonSharkghdBaBylissParluxConairRemingtonT3BaBylissPROCHI
Nov 202565.6%18.6%3.7%2.9%3%1.1%1.8%1.4%1.4%0.41%
Dec 202565.4%18.2%3.7%2.9%2.4%1.3%1.8%1.6%2%0.49%
Jan 202672.3%11.5%3.5%2.8%2.8%1.3%2.1%1.5%1.9%0.38%
Feb 202671.7%11.6%4.3%2.8%3.1%2.3%1.7%1.3%0.85%0.38%
Mar 202668.1%12.9%4.7%3.2%3.5%2.1%2.1%1.4%1.4%0.52%
Apr 202668.3%13.4%4%3.3%3.6%2.2%2%1.5%1.2%0.44%
May 202669.4%13.2%3.9%3.2%3.5%1.8%2%1.4%1.2%0.43%
Jun 202671.1%11.4%3.4%2.9%3.4%1.9%2.1%1.5%1.9%0.46%
Jul 202669%13.6%3.3%3.3%3.3%1.8%2%1.5%1.8%0.44%
Aug 202674.5%10.5%3.1%2.7%2.6%2.6%1.6%1.1%0.94%0.34%
Sep 202669.6%13.9%3.4%3.5%3.1%1.9%2.1%1.3%0.84%0.37%
Oct 202666.4%16.2%4%3.3%3%2.2%2%1.5%0.98%0.44%

How has branded search for CHI and T3 changed worldwide over the last 12 months?

3 findings
  • T3 was ahead of CHI in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, CHI’s share of searches among hair dryer brands worldwide moved from 0.41% to 0.44%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending October 2026, T3’s share of searches among hair dryer brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for hair dryer brands worldwide in October 2026?

2 changes
  1. Estimated monthly branded searches for CHI worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026.

  2. Estimated monthly branded searches for T3 worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in October 2026.

How are CHI’s and T3’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CHI’s and T3’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CHI

1 branded search term

  • chi hair dryer

T3

1 branded search term

  • t3 hair dryer

How the Brand Demand Index is measured

Other head-to-heads among hair dryer brands

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