How popular isCHI in search?
In September 2026, there were an estimated 31K branded searches for CHI worldwide which held steady over the last 12 months. CHI holds 3.7% estimated Share of Search among hot rollers brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hot rollers brands compete with CHI?
Share of Search by month for BaByliss, T3, Conair, Remington, CHI. The figures are in the table below the chart.
View monthly share of search table
| Month | BaByliss | T3 | Conair | Remington | CHI |
|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 8.4% | 8.9% | 5.5% | 3.9% |
| Nov 2025 | 76.3% | 8.9% | 6.2% | 4.6% | 4% |
| Dec 2025 | 69.9% | 13.9% | 6.9% | 5% | 4.4% |
| Jan 2026 | 72.2% | 10% | 8.7% | 5.6% | 3.6% |
| Feb 2026 | 67.9% | 15.1% | 8.1% | 5.2% | 3.6% |
| Mar 2026 | 72.9% | 11.3% | 7.2% | 5.2% | 3.4% |
| Apr 2026 | 74.2% | 9.8% | 7.4% | 5.2% | 3.3% |
| May 2026 | 72.1% | 11.2% | 8.8% | 4.7% | 3.2% |
| Jun 2026 | 75% | 8.2% | 9.3% | 4.4% | 3.1% |
| Jul 2026 | 76.8% | 7.5% | 7.7% | 4.8% | 3.2% |
| Aug 2026 | 75.1% | 8.6% | 7.4% | 5.6% | 3.3% |
| Sep 2026 | 73.8% | 9.8% | 7.2% | 5.4% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 616K | +0.98% | -1.3 points | |
| 2, held 2nd | 9.8% | 82.2K | +17.3% | +1.2 points | |
| 3, held 3rd | 7.2% | 60.5K | 0% | -0.2 points | |
| 4, held 4th | 5.4% | 44.9K | -1.3% | -0.2 points | |
| 5, held 5th | 3.7% | 31K | +16.5% | +0.4 points |
1.
BaByliss73.8%
Held 1st. 616K estimated branded searches, +0.98% vs prior month. Share -1.3 points.
2.
T39.8%
Held 2nd. 82.2K estimated branded searches, +17.3% vs prior month. Share +1.2 points.
3.
Conair
7.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.4%
Held 4th. 44.9K estimated branded searches, -1.3% vs prior month. Share -0.2 points.
5.
CHI3.7%
Held 5th. 31K estimated branded searches, +16.5% vs prior month. Share +0.4 points.
Compare search popularity between CHI and its closest rivals
How has branded search demand for CHI changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for CHI worldwide held steady, from 32.5K to 31K.
- Across the 12 months ending September 2026, CHI’s estimated Share of Search among hot rollers brands worldwide peaked at 4.4% in December 2025 and was lowest at 3.1% in June 2026.
How did search popularity change for hot rollers brands worldwide in September 2026?
4 changes
In September 2026, T3 gained estimated Share of Search among hot rollers brands worldwide, from 8.6% to 9.8%.
In September 2026, BaByliss lost estimated Share of Search among hot rollers brands worldwide, from 75.1% to 73.8%.
CHI’s estimated Share of Search among hot rollers brands worldwide has gained ground for 3 months in a row, from 3.1% to 3.7% in September 2026.
Conair’s estimated Share of Search among hot rollers brands worldwide has lost ground for 3 months in a row, from 9.3% to 7.2% in September 2026.
Where does CHI compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hair styling tool brands | 7th of 7 | 0.29% | Show ranking |
| Blow dryer brands | 6th of 7 | 0.31% | Show ranking |
| Flat iron brands | 5th of 6 | 0.35% | Show ranking |
| Shampoo and conditioner brands | 5th of 7 | 0.91% | Show ranking |
| Hot rollers brands | 5th of 5 | 3.7% | Shown above |
How is CHI measured?
Brandwave collects information about searches that people make online using CHI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- chi hair
- chi hair dryer
- chi hair straightener
- chi hair styling
- chi straightener
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Is CHI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.