Conair vs ghd:Which is more popular?
In October 2026, ghd had more branded searches than Conair among hair curler brands worldwide. ghd had about 31,300 branded searches, while Conair had 29,100. ghd made up 8% of all hair curler brand searches we track, and Conair accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about hair curler brands, Conair appeared in all five answers and ghd in none.
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Top hair curler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Conair appeared in all five answers. ghd did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio Ionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hot Tools2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ghd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair curler brands
5 answers
Asked ChatGPT
“Which hair curler brand should I buy?”
Asked ChatGPT
“What are the best hair curler brands?”
Asked ChatGPT
“What's the best hair curler brand for easy curls?”
Searched Google, AI Overview
“best hair curler”
Searched Google, AI Overview
“automatic hair curler”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Conair or ghd more popular in search?
This chart shows how often people search Google for Conair and ghd by name. Each line represents a brand's share of searches for all 11 hair curler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ghd, Conair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bio Ionic | T3 | Dyson | BaByliss | ghd | Hot Tools | Conair | Remington | BaBylissPRO | Shark | Cloud Nine |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.2% | 16.2% | 11.8% | 8.5% | 7.8% | 7.7% | 6.2% | 4.5% | 2.9% | 1.4% | 1.7% |
| Dec 2025 | 25.5% | 24.3% | 12% | 7.8% | 7% | 6.6% | 5.1% | 4.6% | 4.2% | 1.4% | 1.4% |
| Jan 2026 | 22.7% | 21.3% | 12.7% | 7.5% | 8% | 8.3% | 9.1% | 5.7% | 2.2% | 1.2% | 1.2% |
| Feb 2026 | 16.4% | 34.5% | 10.8% | 7.4% | 6.6% | 7.8% | 7.1% | 5.1% | 2.3% | 0.93% | 1.1% |
| Mar 2026 | 20.3% | 28.1% | 10.7% | 8.1% | 8% | 7.8% | 7% | 6.1% | 2% | 0.77% | 1.1% |
| Apr 2026 | 17.9% | 26.5% | 9.7% | 8.9% | 7.2% | 8% | 10.8% | 6.7% | 2.2% | 0.85% | 1.2% |
| May 2026 | 18.4% | 30.4% | 9.6% | 8.8% | 7.1% | 8% | 7.8% | 5.7% | 2.1% | 1% | 1.2% |
| Jun 2026 | 20.8% | 23.9% | 10.7% | 9.3% | 8.3% | 7.6% | 9.4% | 5.5% | 2.1% | 0.98% | 1.4% |
| Jul 2026 | 25.4% | 19.7% | 10.7% | 9.3% | 8.6% | 7.6% | 7.9% | 6.7% | 1.8% | 0.98% | 1.4% |
| Aug 2026 | 25.6% | 19.8% | 10.9% | 9% | 7.7% | 7.7% | 7.9% | 6.8% | 2.1% | 1.2% | 1.4% |
| Sep 2026 | 22.9% | 21.8% | 12.1% | 9.6% | 7.6% | 7% | 8.1% | 6.2% | 2.3% | 1.2% | 1.3% |
| Oct 2026 | 24.6% | 23.6% | 11.7% | 8% | 8% | 7.4% | 7.4% | 4.8% | 2% | 1.4% | 1.1% |
ghd and Conair sell other things too, so only their searches that name this product count here, like “ghd hair curler”.
How has branded search for Conair and ghd changed worldwide over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending October 2026: Conair took it in January 2026, ghd took it in March 2026, Conair took it in April 2026, ghd took it in July 2026, Conair took it in August 2026, ghd took it in October 2026.
- Across the 12 months ending October 2026, Conair’s share of searches among hair curler brands worldwide moved from 6.2% to 7.4%, and its estimated monthly branded searches held steady at 29.1K.
- Across the 12 months ending October 2026, ghd’s share of searches among hair curler brands worldwide moved from 7.8% to 8%, and its estimated monthly branded searches moved from 36.8K to 31.3K.
How did search popularity change for hair curler brands worldwide in October 2026?
2 changes
In October 2026, Conair lost share of searches among hair curler brands worldwide, from 8.1% to 7.4%.
In October 2026, ghd rose from 6th to 5th among hair curler brands worldwide.
How are Conair’s and ghd’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Conair’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair curler brands
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