Brandwave

IKEA vs Mr IRONSTONE:Which is more popular?

In September 2026, IKEA had more branded searches than Mr IRONSTONE among gaming desk brands worldwide. IKEA had about 22,200 branded searches, while Mr IRONSTONE had 460. IKEA made up 22% of all gaming desk brand searches we track, and Mr IRONSTONE accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about gaming desk brands, IKEA appeared in four of the five answers and Mr IRONSTONE in none.

Among gaming desk brands worldwide in September 2026

Who do people search for more?

IKEA, about 48 searches for every 1 for Mr IRONSTONE

IKEA 22.2K searchesMr IRONSTONE 460 searches

Who does AI mention more?

IKEA, mentioned in 4 of 5 answers, Mr IRONSTONE in 0

IKEA in 4 of 5Mr IRONSTONE in 0 of 5

Who does AI recommend more?

IKEA, the only one of the two named

IKEA first in 3Mr IRONSTONE never named

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Top gaming desk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mr IRONSTONE did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Secretlab1st
  2. Arozzi2nd
  3. FlexiSpot3rd
  4. IKEA4th
  5. Eureka Ergonomic5th
  6. Atlantic–
  7. RESPAWN–
  8. Mr IRONSTONE–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arozzi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Secretlab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FlexiSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eureka Ergonomic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlantic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RESPAWN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr IRONSTONE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming desk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is IKEA or Mr IRONSTONE more popular in search?

This chart shows how often people search Google for IKEA and Mr IRONSTONE by name. Each line represents a brand's share of searches for all eight gaming desk brands we track, month by month, from English-language searches worldwide.

IKEA and Mr IRONSTONE among gaming desk brands worldwide, by month

Share of searches by month for IKEA, Mr IRONSTONE. The figures are in the table below the chart.

View monthly share of searches table
MonthSecretlabIKEAAtlanticEureka ErgonomicArozziRESPAWNMr IRONSTONEFlexiSpot
Oct 202548.7%16.3%13.4%8.8%7.3%4.9%0.43%0.19%
Nov 202550.7%18.7%10.3%8.4%8.3%3%0.37%0.18%
Dec 202547.6%19.5%8.8%7.7%8.7%7.1%0.42%0.23%
Jan 202647.3%21.3%9.7%8.1%7.8%5.2%0.39%0.25%
Feb 202648.7%17.9%12.1%7.3%8%5.3%0.33%0.26%
Mar 202646.5%17.1%11.7%9.6%9.3%5.1%0.45%0.25%
Apr 202648.8%17.9%12.1%8.2%8%4.4%0.41%0.17%
May 202649.7%18.2%10.1%7.6%8.2%5.4%0.5%0.26%
Jun 202648.6%21.9%9.9%7%6.5%5.3%0.56%0.17%
Jul 202653%17.7%9.8%7.1%6.5%5.3%0.49%0.17%
Aug 202646.2%20.8%11.5%8.1%7.6%5.1%0.55%0.2%
Sep 202643.9%22%12.1%8.1%8%5.3%0.45%0.17%

How has the IKEA and Mr IRONSTONE comparison changed over the last 12 months?

3 findings
  • IKEA was ahead of Mr IRONSTONE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IKEA’s share of searches among gaming desk brands worldwide moved from 16.3% to 22%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Mr IRONSTONE’s share of searches among gaming desk brands worldwide moved from 0.43% to 0.45%, and its estimated monthly branded searches moved from 480 to 460.

How did search popularity change for gaming desk brands worldwide in September 2026?

1 change

  1. In September 2026, IKEA gained share of searches among gaming desk brands worldwide, from 20.8% to 22%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using IKEA’s and Mr IRONSTONE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

1 branded search term

  • ikea gaming desk

Mr IRONSTONE

2 branded search terms

  • mr ironstone
  • mr ironstone desk

How the Brand Demand Index is measured

Other head-to-heads among gaming desk brands

Creator with pink hair and a pink jacket

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