Brandwave

Atlantic vs Secretlab:Which is more popular?

In September 2026, Secretlab had more branded searches than Atlantic among gaming desk brands worldwide. Secretlab had about 44,400 branded searches, while Atlantic had 12,200. Secretlab made up 43.9% of all gaming desk brand searches we track, and Atlantic accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about gaming desk brands, Secretlab appeared in three of the five answers and Atlantic in none.

Among gaming desk brands worldwide in September 2026

Who do people search for more?

Secretlab, about 4 searches for every 1 for Atlantic

Secretlab 44.4K searchesAtlantic 12.2K searches

Who does AI mention more?

Secretlab, mentioned in 3 of 5 answers, Atlantic in 0

Secretlab in 3 of 5Atlantic in 0 of 5

Who does AI recommend more?

Secretlab, the only one of the two named

Secretlab first in 3Atlantic never named

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Top gaming desk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Secretlab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Atlantic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Secretlab1st
  2. Arozzi2nd
  3. FlexiSpot3rd
  4. IKEA4th
  5. Eureka Ergonomic5th
  6. Atlantic–
  7. RESPAWN–
  8. Mr IRONSTONE–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arozzi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Secretlab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FlexiSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eureka Ergonomic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlantic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RESPAWN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr IRONSTONE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming desk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Atlantic or Secretlab more popular in search?

This chart shows how often people search Google for Atlantic and Secretlab by name. Each line represents a brand's share of searches for all eight gaming desk brands we track, month by month, from English-language searches worldwide.

Atlantic and Secretlab among gaming desk brands worldwide, by month

Share of searches by month for Secretlab, Atlantic. The figures are in the table below the chart.

View monthly share of searches table
MonthSecretlabIKEAAtlanticEureka ErgonomicArozziRESPAWNMr IRONSTONEFlexiSpot
Oct 202548.7%16.3%13.4%8.8%7.3%4.9%0.43%0.19%
Nov 202550.7%18.7%10.3%8.4%8.3%3%0.37%0.18%
Dec 202547.6%19.5%8.8%7.7%8.7%7.1%0.42%0.23%
Jan 202647.3%21.3%9.7%8.1%7.8%5.2%0.39%0.25%
Feb 202648.7%17.9%12.1%7.3%8%5.3%0.33%0.26%
Mar 202646.5%17.1%11.7%9.6%9.3%5.1%0.45%0.25%
Apr 202648.8%17.9%12.1%8.2%8%4.4%0.41%0.17%
May 202649.7%18.2%10.1%7.6%8.2%5.4%0.5%0.26%
Jun 202648.6%21.9%9.9%7%6.5%5.3%0.56%0.17%
Jul 202653%17.7%9.8%7.1%6.5%5.3%0.49%0.17%
Aug 202646.2%20.8%11.5%8.1%7.6%5.1%0.55%0.2%
Sep 202643.9%22%12.1%8.1%8%5.3%0.45%0.17%

Secretlab sells other things too, so only its searches that name this product count here, like “secretlab desk”.

How has the Atlantic and Secretlab comparison changed over the last 12 months?

3 findings
  • Secretlab was ahead of Atlantic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Atlantic’s share of searches among gaming desk brands worldwide moved from 13.4% to 12.1%, and its estimated monthly branded searches moved from 15K to 12.2K.
  • Across the 12 months ending September 2026, Secretlab’s share of searches among gaming desk brands worldwide moved from 48.7% to 43.9%, and its estimated monthly branded searches moved from 54.2K to 44.4K.

How did search popularity change for gaming desk brands worldwide in September 2026?

2 changes
  1. In September 2026, Atlantic gained share of searches among gaming desk brands worldwide, from 11.5% to 12.1%.

  2. In September 2026, Secretlab lost share of searches among gaming desk brands worldwide, from 46.2% to 43.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Atlantic’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atlantic

3 branded search terms

  • atlantic desk
  • atlantic gaming
  • atlantic gaming desk

Secretlab

2 branded search terms

  • secretlab desk
  • secretlab magnus pro

How the Brand Demand Index is measured

Other head-to-heads among gaming desk brands

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