Arozzi vs Secretlab:Which is more popular?
In September 2026, Secretlab had more branded searches than Arozzi among gaming desk brands worldwide. Secretlab had about 44,400 branded searches, while Arozzi had 8,100. Secretlab made up 43.9% of all gaming desk brand searches we track, and Arozzi accounted for 8%. When we asked ChatGPT and Google AI Overviews about gaming desk brands, Arozzi appeared in four of the five answers and Secretlab in three. Secretlab was mentioned before Arozzi in three out of four answers.
Who do people search for more?
Secretlab, about 5 searches for every 1 for Arozzi
Who does AI mention more?
Arozzi, mentioned in 4 of 5 answers, Secretlab in 3
Who does AI recommend more?
Secretlab, named ahead of Arozzi in 3 of 4 answers
Follow Arozzi vs Secretlab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gaming desk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arozzi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Secretlab was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Secretlab was listed before Arozzi in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Secretlab1st
Arozzi2nd
FlexiSpot3rd
IKEA4th
Eureka Ergonomic5th
Atlantic–
RESPAWN–
Mr IRONSTONE–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arozzi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Secretlab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FlexiSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eureka Ergonomic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atlantic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RESPAWN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mr IRONSTONE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gaming desk brands
5 answers
Asked ChatGPT
“Which gaming desk brand should I buy?”
Asked ChatGPT
“What are the best gaming desk brands?”
Asked ChatGPT
“What's the best gaming desk brand for small gaming room?”
Searched Google, AI Overview
“best gaming desk”
Searched Google, AI Overview
“small gaming desk”
- 1
IKEA
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Arozzi or Secretlab more popular in search?
This chart shows how often people search Google for Arozzi and Secretlab by name. Each line represents a brand's share of searches for all eight gaming desk brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Secretlab, Arozzi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Secretlab | IKEA | Atlantic | Eureka Ergonomic | Arozzi | RESPAWN | Mr IRONSTONE | FlexiSpot |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 16.3% | 13.4% | 8.8% | 7.3% | 4.9% | 0.43% | 0.19% |
| Nov 2025 | 50.7% | 18.7% | 10.3% | 8.4% | 8.3% | 3% | 0.37% | 0.18% |
| Dec 2025 | 47.6% | 19.5% | 8.8% | 7.7% | 8.7% | 7.1% | 0.42% | 0.23% |
| Jan 2026 | 47.3% | 21.3% | 9.7% | 8.1% | 7.8% | 5.2% | 0.39% | 0.25% |
| Feb 2026 | 48.7% | 17.9% | 12.1% | 7.3% | 8% | 5.3% | 0.33% | 0.26% |
| Mar 2026 | 46.5% | 17.1% | 11.7% | 9.6% | 9.3% | 5.1% | 0.45% | 0.25% |
| Apr 2026 | 48.8% | 17.9% | 12.1% | 8.2% | 8% | 4.4% | 0.41% | 0.17% |
| May 2026 | 49.7% | 18.2% | 10.1% | 7.6% | 8.2% | 5.4% | 0.5% | 0.26% |
| Jun 2026 | 48.6% | 21.9% | 9.9% | 7% | 6.5% | 5.3% | 0.56% | 0.17% |
| Jul 2026 | 53% | 17.7% | 9.8% | 7.1% | 6.5% | 5.3% | 0.49% | 0.17% |
| Aug 2026 | 46.2% | 20.8% | 11.5% | 8.1% | 7.6% | 5.1% | 0.55% | 0.2% |
| Sep 2026 | 43.9% | 22% | 12.1% | 8.1% | 8% | 5.3% | 0.45% | 0.17% |
Secretlab sells other things too, so only its searches that name this product count here, like “secretlab desk”.
How has the Arozzi and Secretlab comparison changed over the last 12 months?
3 findings
- Secretlab was ahead of Arozzi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arozzi’s share of searches among gaming desk brands worldwide moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Secretlab’s share of searches among gaming desk brands worldwide moved from 48.7% to 43.9%, and its estimated monthly branded searches moved from 54.2K to 44.4K.
How did search popularity change for gaming desk brands worldwide in September 2026?
1 change

In September 2026, Secretlab lost share of searches among gaming desk brands worldwide, from 46.2% to 43.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Arozzi’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among gaming desk brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.