How popular isSecretlab in search?
In August 2026, there were an estimated 368K branded searches for Secretlab worldwide which held steady over the last 11 months. Secretlab holds 15.5% estimated Share of Search among gaming chair brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Herman Miller43.6%
Razer37.4%
Secretlab15.5%
DXRacer1.7%- AndaSeat1.4%
- Noblechairs0.34%
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Where does Secretlab compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gaming chair brands | 3rd of 6 | 15.5% | Shown below |
| Gaming desk brands | 3rd of 6 | 25.9% | Show ranking |
Which gaming chair brands compete with Secretlab?
Share of Search by month for Herman Miller, Razer, Secretlab. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Razer | Secretlab | DXRacer | AndaSeat | Noblechairs |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 42.6% | 15% | 2% | 1.3% | 0.4% |
| Nov 2025 | 38% | 40.6% | 17.6% | 1.9% | 1.3% | 0.47% |
| Dec 2025 | 36.7% | 44.1% | 15.7% | 1.7% | 1.4% | 0.42% |
| Jan 2026 | 38.9% | 42.8% | 15.1% | 1.7% | 1.1% | 0.33% |
| Feb 2026 | 39.9% | 44.1% | 12.7% | 1.7% | 1.1% | 0.42% |
| Mar 2026 | 42.8% | 41.7% | 12.1% | 1.6% | 1.3% | 0.4% |
| Apr 2026 | 41.3% | 40.9% | 14.2% | 1.9% | 1.3% | 0.38% |
| May 2026 | 43.7% | 39.4% | 13.7% | 1.5% | 1.2% | 0.37% |
| Jun 2026 | 40.8% | 39.2% | 16.9% | 1.5% | 1.2% | 0.37% |
| Jul 2026 | 43% | 39.9% | 13.9% | 1.5% | 1.3% | 0.37% |
| Aug 2026 | 43.6% | 37.4% | 15.5% | 1.7% | 1.4% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 1M | +11% | +0.6 points | |
| 2, held 2nd | 37.4% | 885K | +2.4% | -2.5 points | |
| 3, held 3rd | 15.5% | 368K | +22.3% | +1.6 points | |
| 4, held 4th | 1.7% | 40.5K | +22.4% | +0.2 points | |
| 5, held 5th | 1.4% | 33.1K | +22.1% | +0.1 points | |
| 6, held 6th | 0.34% | 8.1K | 0% | 0 points |
43.6%
Held 1st. 1M estimated branded searches, +11% vs prior month. Share +0.6 points.
2.
Razer37.4%
Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.5 points.
15.5%
Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
4.
DXRacer1.7%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
5.AndaSeat
1.4%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
0.34%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Secretlab and its closest rivals
How has branded search demand for Secretlab changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Secretlab worldwide held steady at 368K.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide increased from 15% to 15.5%.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide peaked at 17.6% in November 2025 and was lowest at 12.1% in March 2026.
How did search popularity change for gaming chair brands worldwide in August 2026?
5 changes
In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%.
In August 2026, Herman Miller gained estimated Share of Search among gaming chair brands worldwide, from 43% to 43.6%.
In August 2026, Razer lost estimated Share of Search among gaming chair brands worldwide, from 39.9% to 37.4%.
Estimated monthly branded searches for DXRacer worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Noblechairs worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How is Secretlab measured?
Brandwave collects information about searches that people make online using Secretlab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- secretlab
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Is Secretlab your brand?
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