DXRacer vs Secretlab:Which is more popular by branded search?
In August 2026, Secretlab had more branded searches than DXRacer among gaming chair brands worldwide. Secretlab was estimated to have 368K branded searches compared to DXRacer’s 40.5K, and held a 15.5% Share of Search versus DXRacer’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DXRacer or Secretlab?
Compare the gaming chair brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Secretlab, DXRacer. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Razer | Secretlab | DXRacer | AndaSeat | Noblechairs |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 42.6% | 15% | 2% | 1.3% | 0.4% |
| Nov 2025 | 38% | 40.6% | 17.6% | 1.9% | 1.3% | 0.47% |
| Dec 2025 | 36.7% | 44.1% | 15.7% | 1.7% | 1.4% | 0.42% |
| Jan 2026 | 38.9% | 42.8% | 15.1% | 1.7% | 1.1% | 0.33% |
| Feb 2026 | 39.9% | 44.1% | 12.7% | 1.7% | 1.1% | 0.42% |
| Mar 2026 | 42.8% | 41.7% | 12.1% | 1.6% | 1.3% | 0.4% |
| Apr 2026 | 41.3% | 40.9% | 14.2% | 1.9% | 1.3% | 0.38% |
| May 2026 | 43.7% | 39.4% | 13.7% | 1.5% | 1.2% | 0.37% |
| Jun 2026 | 40.8% | 39.2% | 16.9% | 1.5% | 1.2% | 0.37% |
| Jul 2026 | 43% | 39.9% | 13.9% | 1.5% | 1.3% | 0.37% |
| Aug 2026 | 43.6% | 37.4% | 15.5% | 1.7% | 1.4% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the DXRacer and Secretlab comparison changed over the last 12 months?
3 findings
- Secretlab was ahead of DXRacer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DXRacer’s estimated Share of Search among gaming chair brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide moved from 15% to 15.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for gaming chair brands worldwide in August 2026?
2 changes
In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%.
Estimated monthly branded searches for DXRacer worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DXRacer’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.