Brandwave

How popular isHerman Miller in search?

In August 2026, there were an estimated 1M branded searches for Herman Miller worldwide which is up 9.2% over the last 11 months. Herman Miller holds 43.6% estimated Share of Search among gaming chair brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Herman Miller43.6%
  2. Razer37.4%
  3. Secretlab15.5%
  4. DXRacer1.7%
  5. AndaSeat1.4%
  6. Noblechairs0.34%
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Which gaming chair brands compete with Herman Miller?

Herman Miller against gaming chair brands worldwide, by month

Share of Search by month for Herman Miller, Razer, Secretlab. The figures are in the table below the chart.

View monthly share of search table
MonthHerman MillerRazerSecretlabDXRacerAndaSeatNoblechairs
Oct 202538.6%42.6%15%2%1.3%0.4%
Nov 202538%40.6%17.6%1.9%1.3%0.47%
Dec 202536.7%44.1%15.7%1.7%1.4%0.42%
Jan 202638.9%42.8%15.1%1.7%1.1%0.33%
Feb 202639.9%44.1%12.7%1.7%1.1%0.42%
Mar 202642.8%41.7%12.1%1.6%1.3%0.4%
Apr 202641.3%40.9%14.2%1.9%1.3%0.38%
May 202643.7%39.4%13.7%1.5%1.2%0.37%
Jun 202640.8%39.2%16.9%1.5%1.2%0.37%
Jul 202643%39.9%13.9%1.5%1.3%0.37%
Aug 202643.6%37.4%15.5%1.7%1.4%0.34%
Sep 2026——————

  1. 1.Herman Miller

    43.6%

    Held 1st. 1M estimated branded searches, +11% vs prior month. Share +0.6 points.

  2. 2.Razer

    37.4%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.5 points.

  3. 3.Secretlab

    15.5%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  4. 4.DXRacer

    1.7%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  5. 5.AndaSeat

    1.4%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  6. 6.Noblechairs

    0.34%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Herman Miller and its closest rivals

How has branded search demand for Herman Miller changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Herman Miller worldwide rose from 947K to 1M.
  • Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming chair brands worldwide increased from 38.6% to 43.6%.
  • Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming chair brands worldwide peaked at 43.7% in May 2026 and was lowest at 36.7% in December 2025.
  • Across the 11 months ending August 2026, Herman Miller rose from 2nd to 1st among gaming chair brands worldwide.

How did search popularity change for gaming chair brands worldwide in August 2026?

  1. In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%.

  2. In August 2026, Herman Miller gained estimated Share of Search among gaming chair brands worldwide, from 43% to 43.6%.

  3. In August 2026, Razer lost estimated Share of Search among gaming chair brands worldwide, from 39.9% to 37.4%.

  4. Estimated monthly branded searches for DXRacer worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Noblechairs worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Herman Miller compete?

Herman Miller is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gaming chair brands1st of 643.6%Shown above
Ergonomic office chair brands1st of 570.4%Show ranking

How is Herman Miller measured?

Brandwave collects information about searches that people make online using Herman Miller’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • herman miller
  • herman miller aeron
  • herman miller chair
  • herman miller embody
  • herman miller ergonomic chair
  • herman miller mirra
  • herman miller office chair
  • herman miller sayl
  • hermanmiller
  • hermanmiller com

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How the Brand Demand Index is measured

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