Herman Miller vs Secretlab:Which is more popular by branded search?
In August 2026, Herman Miller had more branded searches than Secretlab among gaming chair brands worldwide. Herman Miller was estimated to have 1M branded searches compared to Secretlab’s 368K, and held a 43.6% Share of Search versus Secretlab’s 15.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Herman Miller or Secretlab?
Compare the gaming chair brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Herman Miller, Secretlab. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Razer | Secretlab | DXRacer | AndaSeat | Noblechairs |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 42.6% | 15% | 2% | 1.3% | 0.4% |
| Nov 2025 | 38% | 40.6% | 17.6% | 1.9% | 1.3% | 0.47% |
| Dec 2025 | 36.7% | 44.1% | 15.7% | 1.7% | 1.4% | 0.42% |
| Jan 2026 | 38.9% | 42.8% | 15.1% | 1.7% | 1.1% | 0.33% |
| Feb 2026 | 39.9% | 44.1% | 12.7% | 1.7% | 1.1% | 0.42% |
| Mar 2026 | 42.8% | 41.7% | 12.1% | 1.6% | 1.3% | 0.4% |
| Apr 2026 | 41.3% | 40.9% | 14.2% | 1.9% | 1.3% | 0.38% |
| May 2026 | 43.7% | 39.4% | 13.7% | 1.5% | 1.2% | 0.37% |
| Jun 2026 | 40.8% | 39.2% | 16.9% | 1.5% | 1.2% | 0.37% |
| Jul 2026 | 43% | 39.9% | 13.9% | 1.5% | 1.3% | 0.37% |
| Aug 2026 | 43.6% | 37.4% | 15.5% | 1.7% | 1.4% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Herman Miller and Secretlab comparison changed over the last 12 months?
3 findings
- Herman Miller was ahead of Secretlab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming chair brands worldwide moved from 38.6% to 43.6%, and its estimated monthly branded searches moved from 947K to 1M.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide moved from 15% to 15.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for gaming chair brands worldwide in August 2026?
2 changes
In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%.
In August 2026, Herman Miller gained estimated Share of Search among gaming chair brands worldwide, from 43% to 43.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Herman Miller’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herman Miller
10 branded search terms
- herman miller
- herman miller aeron
- herman miller chair
- herman miller embody
- herman miller ergonomic chair
- herman miller mirra
- herman miller office chair
- herman miller sayl
- hermanmiller
- hermanmiller com
Secretlab
1 branded search term
- secretlab
Put your own brand in this comparison
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