Brandwave

How popular isDXRacer in search?

In August 2026, there were an estimated 40.5K branded searches for DXRacer worldwide which is down 18.2% over the last 11 months. DXRacer holds 1.7% estimated Share of Search among gaming chair brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Herman Miller43.6%
  2. Razer37.4%
  3. Secretlab15.5%
  4. DXRacer1.7%
  5. AndaSeat1.4%
  6. Noblechairs0.34%
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Which gaming chair brands compete with DXRacer?

DXRacer against gaming chair brands worldwide, by month

Share of Search by month for Herman Miller, Razer, Secretlab, DXRacer. The figures are in the table below the chart.

View monthly share of search table
MonthHerman MillerRazerSecretlabDXRacerAndaSeatNoblechairs
Oct 202538.6%42.6%15%2%1.3%0.4%
Nov 202538%40.6%17.6%1.9%1.3%0.47%
Dec 202536.7%44.1%15.7%1.7%1.4%0.42%
Jan 202638.9%42.8%15.1%1.7%1.1%0.33%
Feb 202639.9%44.1%12.7%1.7%1.1%0.42%
Mar 202642.8%41.7%12.1%1.6%1.3%0.4%
Apr 202641.3%40.9%14.2%1.9%1.3%0.38%
May 202643.7%39.4%13.7%1.5%1.2%0.37%
Jun 202640.8%39.2%16.9%1.5%1.2%0.37%
Jul 202643%39.9%13.9%1.5%1.3%0.37%
Aug 202643.6%37.4%15.5%1.7%1.4%0.34%
Sep 2026——————

  1. 1.Herman Miller

    43.6%

    Held 1st. 1M estimated branded searches, +11% vs prior month. Share +0.6 points.

  2. 2.Razer

    37.4%

    Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.5 points.

  3. 3.Secretlab

    15.5%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  4. 4.DXRacer

    1.7%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  5. 5.AndaSeat

    1.4%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  6. 6.Noblechairs

    0.34%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DXRacer and its closest rivals

How has branded search demand for DXRacer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DXRacer worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, DXRacer’s estimated Share of Search among gaming chair brands worldwide held steady, from 2% to 1.7%.

How did search popularity change for gaming chair brands worldwide in August 2026?

  1. In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%.

  2. In August 2026, Herman Miller gained estimated Share of Search among gaming chair brands worldwide, from 43% to 43.6%.

  3. In August 2026, Razer lost estimated Share of Search among gaming chair brands worldwide, from 39.9% to 37.4%.

  4. Estimated monthly branded searches for DXRacer worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Noblechairs worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is DXRacer measured?

Brandwave collects information about searches that people make online using DXRacer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dxracer

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How the Brand Demand Index is measured

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