Razer vs Secretlab:Which is more popular by branded search?
In August 2026, Razer had more branded searches than Secretlab among gaming chair brands worldwide. Razer was estimated to have 885K branded searches compared to Secretlab’s 368K, and held a 37.4% Share of Search versus Secretlab’s 15.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Razer or Secretlab?
Compare the gaming chair brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Razer, Secretlab. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Razer | Secretlab | DXRacer | AndaSeat | Noblechairs |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 42.6% | 15% | 2% | 1.3% | 0.4% |
| Nov 2025 | 38% | 40.6% | 17.6% | 1.9% | 1.3% | 0.47% |
| Dec 2025 | 36.7% | 44.1% | 15.7% | 1.7% | 1.4% | 0.42% |
| Jan 2026 | 38.9% | 42.8% | 15.1% | 1.7% | 1.1% | 0.33% |
| Feb 2026 | 39.9% | 44.1% | 12.7% | 1.7% | 1.1% | 0.42% |
| Mar 2026 | 42.8% | 41.7% | 12.1% | 1.6% | 1.3% | 0.4% |
| Apr 2026 | 41.3% | 40.9% | 14.2% | 1.9% | 1.3% | 0.38% |
| May 2026 | 43.7% | 39.4% | 13.7% | 1.5% | 1.2% | 0.37% |
| Jun 2026 | 40.8% | 39.2% | 16.9% | 1.5% | 1.2% | 0.37% |
| Jul 2026 | 43% | 39.9% | 13.9% | 1.5% | 1.3% | 0.37% |
| Aug 2026 | 43.6% | 37.4% | 15.5% | 1.7% | 1.4% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Razer and Secretlab comparison changed over the last 12 months?
3 findings
- Razer was ahead of Secretlab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming chair brands worldwide moved from 42.6% to 37.4%, and its estimated monthly branded searches moved from 1M to 885K.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide moved from 15% to 15.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for gaming chair brands worldwide in August 2026?
2 changes
In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%.
In August 2026, Razer lost estimated Share of Search among gaming chair brands worldwide, from 39.9% to 37.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Razer’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.