How popular isHON?
In September 2026, people searched for HON by name about 3,400 times worldwide, a 19% decrease from the previous year. These searches made up 0.08% of all global ergonomic office chair brand searches, placing HON sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about ergonomic office chair brands, HON appeared in two of the five answers and was the sixth most recommended of the six.
HON is the sixth most searched of 6 competitors and the sixth most recommended in AI answers.
Herman MillerShare of searches 68.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SteelcaseShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HaworthShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
HumanscaleShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
HONShare of searches 0.08%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Follow HON and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ergonomic office chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HON was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HON is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Herman Miller1st
- Steelcase2nd
Branch3rd- Haworth4th
- Humanscale5th
- HON6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Herman Miller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steelcase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Branch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haworth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HON2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Humanscale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ergonomic office chair brands
5 answers
Asked ChatGPT
“Which ergonomic office chair brand should I buy?”
Asked ChatGPT
“What are the best ergonomic office chair brands?”
Asked ChatGPT
“What's the best ergonomic office chair brand for all day sitting?”
Searched Google, AI Overview
“best office chair”
Searched Google, AI Overview
“comfortable desk chair”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which ergonomic office chair brands compete with HON?
Share of searches by month for Herman Miller, Steelcase, Haworth, Humanscale, Branch, HON. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch | HON |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 21% | 4.4% | 4.9% | 2.3% | 0.1% |
| Nov 2025 | 70.9% | 18% | 4.6% | 4.2% | 2.3% | 0.06% |
| Dec 2025 | 71.2% | 17.3% | 4.5% | 4.7% | 2.2% | 0.07% |
| Jan 2026 | 71.2% | 17.2% | 4.5% | 4.6% | 2.4% | 0.07% |
| Feb 2026 | 68.6% | 19.7% | 4.6% | 4.5% | 2.5% | 0.08% |
| Mar 2026 | 71.6% | 17.1% | 4.4% | 4.5% | 2.3% | 0.09% |
| Apr 2026 | 67.8% | 19.5% | 4.8% | 5.1% | 2.6% | 0.11% |
| May 2026 | 68.9% | 18.4% | 4.4% | 4.7% | 3.5% | 0.07% |
| Jun 2026 | 64.9% | 19.2% | 4.5% | 4.1% | 7.2% | 0.08% |
| Jul 2026 | 68.1% | 18.1% | 4.9% | 4.4% | 4.5% | 0.08% |
| Aug 2026 | 70.3% | 17.3% | 4.8% | 4.1% | 3.5% | 0.09% |
| Sep 2026 | 68.6% | 19% | 5.3% | 4.6% | 2.4% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 823K | -17.4% | -1.7 points | |
| 2, held 2nd | 19% | 228K | -7% | +1.7 points | |
| 3, held 3rd | 5.3% | 63.2K | -6.5% | +0.5 points | |
| 4, held 4th | 4.6% | 55.3K | -4.5% | +0.5 points | |
| 5, held 5th | 2.4% | 29.4K | -40.7% | -1 points | |
| 6, held 6th | 0.08% | 1K | -23.1% | 0 points |
68.6%
Held 1st. 823K estimated branded searches, -17.4% vs prior month. Share -1.7 points.
19%
Held 2nd. 228K estimated branded searches, -7% vs prior month. Share +1.7 points.
3.
Haworth5.3%
Held 3rd. 63.2K estimated branded searches, -6.5% vs prior month. Share +0.5 points.
4.6%
Held 4th. 55.3K estimated branded searches, -4.5% vs prior month. Share +0.5 points.
5.
Branch2.4%
Held 5th. 29.4K estimated branded searches, -40.7% vs prior month. Share -1 points.
6.
HON0.08%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Compare popularity between HON and its closest rivals
Every comparison with HON
10 comparisons
How has branded search demand for HON changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HON worldwide fell from 4.2K to 3.4K.
- Across the 12 months ending September 2026, HON’s share of searches among ergonomic office chair brands worldwide held steady, from 0.1% to 0.08%.
How did search popularity change for ergonomic office chair brands worldwide in September 2026?
6 changes
In September 2026, Steelcase gained share of searches among ergonomic office chair brands worldwide, from 17.3% to 19%.
In September 2026, Humanscale gained share of searches among ergonomic office chair brands worldwide, from 4.1% to 4.6%.
In September 2026, Haworth gained share of searches among ergonomic office chair brands worldwide, from 4.8% to 5.3%.
In September 2026, Herman Miller lost share of searches among ergonomic office chair brands worldwide, from 70.3% to 68.6%.
In September 2026, Branch lost share of searches among ergonomic office chair brands worldwide, from 3.5% to 2.4%.
Estimated monthly branded searches for HON worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are HON’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HON’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hon filing cabinet
- hon office furniture
Who owns HON?
HON is owned by HNI. Brandwave does not track any other brands owned by HNI.
Do you work for HON? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does HON compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Ergonomic office chair brands | 6th of 6 | 0.08% | Shown above |
| Filing cabinet brands | 4th of 7 | 1.3% | Show ranking |
Is HON your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.