Brandwave

HON vs Poppin:Which is more popular?

In September 2026, HON had more branded searches than Poppin among filing cabinet brands worldwide. HON had about 2,400 branded searches, while Poppin had 590. HON made up 1.3% of all filing cabinet brand searches we track, and Poppin accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about filing cabinet brands, HON appeared in three of the five answers and Poppin in two. HON was mentioned before Poppin in every answer.

Among filing cabinet brands worldwide in September 2026

Who do people search for more?

HON, about 4 searches for every 1 for Poppin

HON 2.4K searchesPoppin 590 searches

Who does AI mention more?

HON, mentioned in 3 of 5 answers, Poppin in 2

HON in 3 of 5Poppin in 2 of 5

Who does AI recommend more?

HON, named ahead of Poppin in every answer

HON first in 3Poppin never first

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Top filing cabinet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HON was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Poppin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HON was listed before Poppin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HON1st
  2. Steelcase2nd
  3. Lorell3rd
  4. Poppin4th
  5. Silverline–
  6. Bisley–
  7. Triumph–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steelcase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HON3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lorell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poppin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silverline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about filing cabinet brands

5 answers

  • Asked ChatGPT

    “Which filing cabinet brand should I buy?”

    1. 1HON
    2. 2Steelcase
    3. 3Lorell

  • Asked ChatGPT

    “What are the best filing cabinet brands?”

    1. 1HON
    2. 2Steelcase
    3. 3Lorell
    4. 4Poppin

  • Asked ChatGPT

    “What's the best filing cabinet brand for home office?”

    1. 1HON
    2. 2Poppin
    3. 3Steelcase
    4. 4Lorell

  • Searched Google, AI Overview

    “home filing cabinet”

    1. Searched Google, AI Overview

      “small filing cabinet”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is HON or Poppin more popular in search?

      This chart shows how often people search Google for HON and Poppin by name. Each line represents a brand's share of searches for all seven filing cabinet brands we track, month by month, from English-language searches worldwide.

      HON and Poppin among filing cabinet brands worldwide, by month

      Share of searches by month for HON, Poppin. The figures are in the table below the chart.

      View monthly share of searches table
      MonthSteelcaseSilverlineBisleyHONLorellPoppinTriumph
      Oct 202576.3%18.7%2%1.6%0.9%0.41%0.03%
      Nov 202576.2%18.7%2.5%1.4%0.9%0.33%0.04%
      Dec 202572.7%21.9%2.4%1.6%1.1%0.32%0.03%
      Jan 202671.1%21.4%3.5%2.3%1.2%0.38%0.03%
      Feb 202672.4%21.8%2.4%1.9%1.1%0.39%0.03%
      Mar 202672.3%21.8%2.4%1.9%1.2%0.39%0.05%
      Apr 202672.2%21.7%2.4%1.9%1.2%0.47%0.05%
      May 202672.6%21.9%2.4%1.6%1.1%0.48%0.03%
      Jun 202672.6%21.8%2.4%1.6%1.1%0.48%0.05%
      Jul 202672.4%21.8%2.4%1.9%1.1%0.39%0.03%
      Aug 202668.9%25.4%2.3%1.8%1.2%0.45%0.06%
      Sep 202661.4%33.8%2%1.3%1.1%0.33%0.05%

      How has the HON and Poppin comparison changed over the last 12 months?

      3 findings
      • HON was ahead of Poppin in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, HON’s share of searches among filing cabinet brands worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
      • Across the 12 months ending September 2026, Poppin’s share of searches among filing cabinet brands worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches moved from 720 to 590.

      How did search popularity change for filing cabinet brands worldwide in September 2026?

      2 changes

      1. Estimated monthly branded searches for Poppin worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

      2. Estimated monthly branded searches for HON worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using HON’s and Poppin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      HON

      1 branded search term

      • hon filing cabinet

      Poppin

      1 branded search term

      • poppin furniture

      How the Brand Demand Index is measured

      Other head-to-heads among filing cabinet brands

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