Haworth vs HON:Which is searched more?
In September 2026, Haworth had more branded searches than HON among ergonomic office chair brands worldwide. Haworth had about 63,200 branded searches, while HON had 1,000. Haworth made up 5.3% of all ergonomic office chair brand searches we track, and HON accounted for 0.08%. These are worldwide searches for English-language branded terms.
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Is Haworth or HON more popular in search?
Compare brands that offer ergonomic office chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Haworth, HON. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch | HON |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 21% | 4.4% | 4.9% | 2.3% | 0.1% |
| Nov 2025 | 70.9% | 18% | 4.6% | 4.2% | 2.3% | 0.06% |
| Dec 2025 | 71.2% | 17.3% | 4.5% | 4.7% | 2.2% | 0.07% |
| Jan 2026 | 71.2% | 17.2% | 4.5% | 4.6% | 2.4% | 0.07% |
| Feb 2026 | 68.6% | 19.7% | 4.6% | 4.5% | 2.5% | 0.08% |
| Mar 2026 | 71.6% | 17.1% | 4.4% | 4.5% | 2.3% | 0.09% |
| Apr 2026 | 67.8% | 19.5% | 4.8% | 5.1% | 2.6% | 0.11% |
| May 2026 | 68.9% | 18.4% | 4.4% | 4.7% | 3.5% | 0.07% |
| Jun 2026 | 64.9% | 19.2% | 4.5% | 4.1% | 7.2% | 0.08% |
| Jul 2026 | 68.1% | 18.1% | 4.9% | 4.4% | 4.5% | 0.08% |
| Aug 2026 | 70.3% | 17.3% | 4.8% | 4.1% | 3.5% | 0.09% |
| Sep 2026 | 68.6% | 19% | 5.3% | 4.6% | 2.4% | 0.08% |
How has the Haworth and HON comparison changed over the last 12 months?
3 findings
- Haworth was ahead of HON in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haworth’s share of searches among ergonomic office chair brands worldwide moved from 4.4% to 5.3%, and its estimated monthly branded searches moved from 59.5K to 63.2K.
- Across the 12 months ending September 2026, HON’s share of searches among ergonomic office chair brands worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for ergonomic office chair brands worldwide in September 2026?
2 changes
In September 2026, Haworth gained share of searches among ergonomic office chair brands worldwide, from 4.8% to 5.3%.
Estimated monthly branded searches for HON worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Haworth’s and HON’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ergonomic office chair brands
Herman Miller vs Steelcase: compare search popularity- Herman Miller vs Haworth: compare search popularity
Herman Miller vs Humanscale: compare search popularity
Herman Miller vs Branch: compare search popularity- Steelcase vs Haworth: compare search popularity
- Steelcase vs Humanscale: compare search popularity
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