How popular isHaworth in search?
In August 2026, there were an estimated 67.8K branded searches for Haworth worldwide which is up 13.4% over the last 11 months. Haworth holds 4.6% estimated Share of Search among ergonomic office chair brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Herman Miller70.4%
Steelcase17.6%
Haworth4.6%
Humanscale4%
Branch3.4%
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Which ergonomic office chair brands compete with Haworth?
Share of Search by month for Herman Miller, Steelcase, Haworth, Humanscale, Branch. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch |
|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 20.9% | 4.3% | 4.7% | 2.3% |
| Nov 2025 | 71.5% | 17.9% | 4.4% | 4% | 2.2% |
| Dec 2025 | 72.7% | 16.8% | 4.2% | 4.3% | 2% |
| Jan 2026 | 73.6% | 16% | 4.1% | 4.1% | 2.2% |
| Feb 2026 | 70.2% | 19% | 4.3% | 4.2% | 2.3% |
| Mar 2026 | 72% | 17.2% | 4.3% | 4.3% | 2.2% |
| Apr 2026 | 68.2% | 19.6% | 4.6% | 5% | 2.6% |
| May 2026 | 69.2% | 18.5% | 4.3% | 4.6% | 3.4% |
| Jun 2026 | 65.2% | 19.4% | 4.4% | 4% | 7% |
| Jul 2026 | 68.4% | 18.3% | 4.7% | 4.2% | 4.3% |
| Aug 2026 | 70.4% | 17.6% | 4.6% | 4% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.4% | 1M | +11% | +2.1 points | |
| 2, held 2nd | 17.6% | 258K | +3.2% | -0.8 points | |
| 3, held 3rd | 4.6% | 67.8K | +5.2% | -0.1 points | |
| 4, moved from 5th to 4th | 4% | 58K | +0.64% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 50K | -15.6% | -0.9 pointsmoved from 4th to 5th |
70.4%
held 1st · 1M estimated branded searches · +11% vs prior month · +2.1 points
17.6%
held 2nd · 258K estimated branded searches · +3.2% vs prior month · -0.8 points
3.
Haworth4.6%
held 3rd · 67.8K estimated branded searches · +5.2% vs prior month · -0.1 points
4%
moved from 5th to 4th · 58K estimated branded searches · +0.64% vs prior month · -0.3 points
5.
Branch3.4%
moved from 4th to 5th · 50K estimated branded searches · -15.6% vs prior month · -0.9 points
Compare search popularity between Haworth and its closest rivals
How has branded search demand for Haworth changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Haworth worldwide rose from 59.7K to 67.8K.
- Across the 11 months ending August 2026, Haworth rose from 4th to 3rd among ergonomic office chair brands worldwide.
How did search popularity change for ergonomic office chair brands worldwide in August 2026?
5 changes
In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands worldwide, from 68.4% to 70.4%.
In August 2026, Branch lost estimated Share of Search among ergonomic office chair brands worldwide, from 4.3% to 3.4%.
In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands worldwide, from 18.3% to 17.6%.
In August 2026, Humanscale rose from 5th to 4th among ergonomic office chair brands worldwide.
Estimated monthly branded searches for Haworth worldwide rose 13.4% over 11 measured months, from 59.7K to 67.8K in August 2026.
How is Haworth measured?
Brandwave collects information about searches that people make online using Haworth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- ergonomic chair haworth
- haworth breck
- haworth chairs
- haworth com
- haworth ergonomic chair
- haworth fern
- haworth office chair
- haworth soji
- haworth zody
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Is Haworth your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.