Haworth vs Steelcase:Which is more popular by branded search?
In August 2026, Steelcase had more branded searches than Haworth among ergonomic office chair brands worldwide. Steelcase was estimated to have 258K branded searches compared to Haworth’s 67.8K, and held a 17.6% Share of Search versus Haworth’s 4.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Haworth or Steelcase?
Compare brands that offer ergonomic office chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steelcase, Haworth. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch |
|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 20.9% | 4.3% | 4.7% | 2.3% |
| Nov 2025 | 71.5% | 17.9% | 4.4% | 4% | 2.2% |
| Dec 2025 | 72.7% | 16.8% | 4.2% | 4.3% | 2% |
| Jan 2026 | 73.6% | 16% | 4.1% | 4.1% | 2.2% |
| Feb 2026 | 70.2% | 19% | 4.3% | 4.2% | 2.3% |
| Mar 2026 | 72% | 17.2% | 4.3% | 4.3% | 2.2% |
| Apr 2026 | 68.2% | 19.6% | 4.6% | 5% | 2.6% |
| May 2026 | 69.2% | 18.5% | 4.3% | 4.6% | 3.4% |
| Jun 2026 | 65.2% | 19.4% | 4.4% | 4% | 7% |
| Jul 2026 | 68.4% | 18.3% | 4.7% | 4.2% | 4.3% |
| Aug 2026 | 70.4% | 17.6% | 4.6% | 4% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Haworth and Steelcase comparison changed over the last 12 months?
3 findings
- Steelcase was ahead of Haworth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haworth’s estimated Share of Search among ergonomic office chair brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches moved from 59.7K to 67.8K.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands worldwide moved from 20.9% to 17.6%, and its estimated monthly branded searches moved from 292K to 258K.
How did search popularity change for ergonomic office chair brands worldwide in August 2026?
2 changes
In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands worldwide, from 18.3% to 17.6%.
Estimated monthly branded searches for Haworth worldwide rose 13.4% over 11 measured months, from 59.7K to 67.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haworth’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haworth
9 branded search terms
- ergonomic chair haworth
- haworth breck
- haworth chairs
- haworth com
- haworth ergonomic chair
- haworth fern
- haworth office chair
- haworth soji
- haworth zody
Steelcase
9 branded search terms
- steelcase
- steelcase chairs
- steelcase com
- steelcase ergonomic chair
- steelcase gesture
- steelcase karman
- steelcase leap
- steelcase office chair
- steelcase series 1
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.