Haworth vs Humanscale:Which is more popular by branded search?
In August 2026, Haworth had more branded searches than Humanscale among ergonomic office chair brands worldwide. Haworth was estimated to have 67.8K branded searches compared to Humanscale’s 58K, and held a 4.6% Share of Search versus Humanscale’s 4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Haworth or Humanscale?
Compare brands that offer ergonomic office chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haworth, Humanscale. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch |
|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 20.9% | 4.3% | 4.7% | 2.3% |
| Nov 2025 | 71.5% | 17.9% | 4.4% | 4% | 2.2% |
| Dec 2025 | 72.7% | 16.8% | 4.2% | 4.3% | 2% |
| Jan 2026 | 73.6% | 16% | 4.1% | 4.1% | 2.2% |
| Feb 2026 | 70.2% | 19% | 4.3% | 4.2% | 2.3% |
| Mar 2026 | 72% | 17.2% | 4.3% | 4.3% | 2.2% |
| Apr 2026 | 68.2% | 19.6% | 4.6% | 5% | 2.6% |
| May 2026 | 69.2% | 18.5% | 4.3% | 4.6% | 3.4% |
| Jun 2026 | 65.2% | 19.4% | 4.4% | 4% | 7% |
| Jul 2026 | 68.4% | 18.3% | 4.7% | 4.2% | 4.3% |
| Aug 2026 | 70.4% | 17.6% | 4.6% | 4% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Haworth and Humanscale comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Haworth took it in November 2025, Humanscale took it in December 2025, Haworth took it in February 2026, Humanscale took it in March 2026, Haworth took it in June 2026.
- Across the 11 months ending August 2026, Haworth’s estimated Share of Search among ergonomic office chair brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches moved from 59.7K to 67.8K.
- Across the 11 months ending August 2026, Humanscale’s estimated Share of Search among ergonomic office chair brands worldwide moved from 4.7% to 4%, and its estimated monthly branded searches moved from 65.7K to 58K.
How did search popularity change for ergonomic office chair brands worldwide in August 2026?
2 changes
In August 2026, Humanscale rose from 5th to 4th among ergonomic office chair brands worldwide.
Estimated monthly branded searches for Haworth worldwide rose 13.4% over 11 measured months, from 59.7K to 67.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haworth’s and Humanscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haworth
9 branded search terms
- ergonomic chair haworth
- haworth breck
- haworth chairs
- haworth com
- haworth ergonomic chair
- haworth fern
- haworth office chair
- haworth soji
- haworth zody
Humanscale
9 branded search terms
- humanscale
- humanscale chair
- humanscale com
- humanscale diffrient world
- humanscale ergonomic chair
- humanscale freedom
- humanscale liberty
- humanscale office chair
- humanscale path
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.