Haworth vs Herman Miller:Which is searched more?
In September 2026, Herman Miller had more branded searches than Haworth among ergonomic office chair brands worldwide. Herman Miller had about 823,000 branded searches, while Haworth had 63,200. Herman Miller made up 68.6% of all ergonomic office chair brand searches we track, and Haworth accounted for 5.3%. These are worldwide searches for English-language branded terms.
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Is Haworth or Herman Miller more popular in search?
Compare brands that offer ergonomic office chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Herman Miller, Haworth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch | HON |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 21% | 4.4% | 4.9% | 2.3% | 0.1% |
| Nov 2025 | 70.9% | 18% | 4.6% | 4.2% | 2.3% | 0.06% |
| Dec 2025 | 71.2% | 17.3% | 4.5% | 4.7% | 2.2% | 0.07% |
| Jan 2026 | 71.2% | 17.2% | 4.5% | 4.6% | 2.4% | 0.07% |
| Feb 2026 | 68.6% | 19.7% | 4.6% | 4.5% | 2.5% | 0.08% |
| Mar 2026 | 71.6% | 17.1% | 4.4% | 4.5% | 2.3% | 0.09% |
| Apr 2026 | 67.8% | 19.5% | 4.8% | 5.1% | 2.6% | 0.11% |
| May 2026 | 68.9% | 18.4% | 4.4% | 4.7% | 3.5% | 0.07% |
| Jun 2026 | 64.9% | 19.2% | 4.5% | 4.1% | 7.2% | 0.08% |
| Jul 2026 | 68.1% | 18.1% | 4.9% | 4.4% | 4.5% | 0.08% |
| Aug 2026 | 70.3% | 17.3% | 4.8% | 4.1% | 3.5% | 0.09% |
| Sep 2026 | 68.6% | 19% | 5.3% | 4.6% | 2.4% | 0.08% |
How has the Haworth and Herman Miller comparison changed over the last 12 months?
3 findings
- Herman Miller was ahead of Haworth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haworth’s share of searches among ergonomic office chair brands worldwide moved from 4.4% to 5.3%, and its estimated monthly branded searches moved from 59.5K to 63.2K.
- Across the 12 months ending September 2026, Herman Miller’s share of searches among ergonomic office chair brands worldwide moved from 67.2% to 68.6%, and its estimated monthly branded searches moved from 901K to 823K.
How did search popularity change for ergonomic office chair brands worldwide in September 2026?
2 changes
In September 2026, Haworth gained share of searches among ergonomic office chair brands worldwide, from 4.8% to 5.3%.
In September 2026, Herman Miller lost share of searches among ergonomic office chair brands worldwide, from 70.3% to 68.6%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Haworth’s and Herman Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haworth
8 branded search terms
- ergonomic chair haworth
- haworth breck
- haworth chairs
- haworth ergonomic chair
- haworth fern
- haworth office chair
- haworth soji
- haworth zody
Herman Miller
7 branded search terms
- herman miller
- herman miller aeron
- herman miller chair
- herman miller embody
- herman miller mirra
- herman miller sayl
- hermanmiller
Other head-to-heads among ergonomic office chair brands
Herman Miller vs Steelcase: compare search popularity
Herman Miller vs Humanscale: compare search popularity
Herman Miller vs Branch: compare search popularity- Steelcase vs Haworth: compare search popularity
- Steelcase vs Humanscale: compare search popularity
- Steelcase vs Branch: compare search popularity
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