Humanscale vs Steelcase:Which is more popular?
In September 2026, Steelcase had more branded searches than Humanscale among ergonomic office chair brands worldwide. Steelcase had about 228,000 branded searches, while Humanscale had 55,300. Steelcase made up 19% of all ergonomic office chair brand searches we track, and Humanscale accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about ergonomic office chair brands, Steelcase appeared in four of the five answers and Humanscale in one. Steelcase was mentioned before Humanscale in every answer that named either.
Who do people search for more?
Steelcase, about 4 searches for every 1 for Humanscale
Who does AI mention more?
Steelcase, mentioned in 4 of 5 answers, Humanscale in 1
Who does AI recommend more?
Steelcase, named ahead of Humanscale in 4 of 4 answers
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Top ergonomic office chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Steelcase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Humanscale was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Steelcase was listed before Humanscale in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Herman Miller1st- Steelcase2nd
Branch3rd
Haworth4th
Humanscale5th
HON6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Herman Miller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steelcase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Branch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haworth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HON2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Humanscale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ergonomic office chair brands
5 answers
Asked ChatGPT
“Which ergonomic office chair brand should I buy?”
Asked ChatGPT
“What are the best ergonomic office chair brands?”
Asked ChatGPT
“What's the best ergonomic office chair brand for all day sitting?”
Searched Google, AI Overview
“best office chair”
Searched Google, AI Overview
“comfortable desk chair”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Humanscale or Steelcase more popular in search?
This chart shows how often people search Google for Humanscale and Steelcase by name. Each line represents a brand's share of searches for all six ergonomic office chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Steelcase, Humanscale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch | HON |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 21% | 4.4% | 4.9% | 2.3% | 0.1% |
| Nov 2025 | 70.9% | 18% | 4.6% | 4.2% | 2.3% | 0.06% |
| Dec 2025 | 71.2% | 17.3% | 4.5% | 4.7% | 2.2% | 0.07% |
| Jan 2026 | 71.2% | 17.2% | 4.5% | 4.6% | 2.4% | 0.07% |
| Feb 2026 | 68.6% | 19.7% | 4.6% | 4.5% | 2.5% | 0.08% |
| Mar 2026 | 71.6% | 17.1% | 4.4% | 4.5% | 2.3% | 0.09% |
| Apr 2026 | 67.8% | 19.5% | 4.8% | 5.1% | 2.6% | 0.11% |
| May 2026 | 68.9% | 18.4% | 4.4% | 4.7% | 3.5% | 0.07% |
| Jun 2026 | 64.9% | 19.2% | 4.5% | 4.1% | 7.2% | 0.08% |
| Jul 2026 | 68.1% | 18.1% | 4.9% | 4.4% | 4.5% | 0.08% |
| Aug 2026 | 70.3% | 17.3% | 4.8% | 4.1% | 3.5% | 0.09% |
| Sep 2026 | 68.6% | 19% | 5.3% | 4.6% | 2.4% | 0.08% |
How has the Humanscale and Steelcase comparison changed over the last 12 months?
3 findings
- Steelcase was ahead of Humanscale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Humanscale’s share of searches among ergonomic office chair brands worldwide moved from 4.9% to 4.6%, and its estimated monthly branded searches moved from 65.5K to 55.3K.
- Across the 12 months ending September 2026, Steelcase’s share of searches among ergonomic office chair brands worldwide moved from 21% to 19%, and its estimated monthly branded searches moved from 282K to 228K.
How did search popularity change for ergonomic office chair brands worldwide in September 2026?
2 changes
In September 2026, Steelcase gained share of searches among ergonomic office chair brands worldwide, from 17.3% to 19%.
In September 2026, Humanscale gained share of searches among ergonomic office chair brands worldwide, from 4.1% to 4.6%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Humanscale’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Humanscale
8 branded search terms
- humanscale
- humanscale chair
- humanscale diffrient world
- humanscale ergonomic chair
- humanscale freedom
- humanscale liberty
- humanscale office chair
- humanscale path
Steelcase
7 branded search terms
- steelcase
- steelcase chairs
- steelcase ergonomic chair
- steelcase gesture
- steelcase karman
- steelcase leap
- steelcase office chair
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