Branch vs Herman Miller:Which is more popular?
In September 2026, Herman Miller had more branded searches than Branch among ergonomic office chair brands worldwide. Herman Miller had about 823,000 branded searches, while Branch had 29,400. Herman Miller made up 68.6% of all ergonomic office chair brand searches we track, and Branch accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about ergonomic office chair brands, Herman Miller appeared in all five answers and Branch in four. Herman Miller was mentioned before Branch in four out of five answers.
Who do people search for more?
Herman Miller, about 28 searches for every 1 for Branch
Who does AI mention more?
Herman Miller, mentioned in every answer we collected
Who does AI recommend more?
Herman Miller, named ahead of Branch in 4 of 5 answers
Follow Branch vs Herman Miller and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ergonomic office chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Herman Miller appeared in all five answers. Branch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Herman Miller was listed before Branch in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Herman Miller1st
Steelcase2nd
Branch3rd
Haworth4th
Humanscale5th
HON6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Herman Miller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steelcase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Branch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haworth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HON2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Humanscale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ergonomic office chair brands
5 answers
Asked ChatGPT
“Which ergonomic office chair brand should I buy?”
Asked ChatGPT
“What are the best ergonomic office chair brands?”
Asked ChatGPT
“What's the best ergonomic office chair brand for all day sitting?”
Searched Google, AI Overview
“best office chair”
Searched Google, AI Overview
“comfortable desk chair”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Branch or Herman Miller more popular in search?
This chart shows how often people search Google for Branch and Herman Miller by name. Each line represents a brand's share of searches for all six ergonomic office chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Herman Miller, Branch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch | HON |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 21% | 4.4% | 4.9% | 2.3% | 0.1% |
| Nov 2025 | 70.9% | 18% | 4.6% | 4.2% | 2.3% | 0.06% |
| Dec 2025 | 71.2% | 17.3% | 4.5% | 4.7% | 2.2% | 0.07% |
| Jan 2026 | 71.2% | 17.2% | 4.5% | 4.6% | 2.4% | 0.07% |
| Feb 2026 | 68.6% | 19.7% | 4.6% | 4.5% | 2.5% | 0.08% |
| Mar 2026 | 71.6% | 17.1% | 4.4% | 4.5% | 2.3% | 0.09% |
| Apr 2026 | 67.8% | 19.5% | 4.8% | 5.1% | 2.6% | 0.11% |
| May 2026 | 68.9% | 18.4% | 4.4% | 4.7% | 3.5% | 0.07% |
| Jun 2026 | 64.9% | 19.2% | 4.5% | 4.1% | 7.2% | 0.08% |
| Jul 2026 | 68.1% | 18.1% | 4.9% | 4.4% | 4.5% | 0.08% |
| Aug 2026 | 70.3% | 17.3% | 4.8% | 4.1% | 3.5% | 0.09% |
| Sep 2026 | 68.6% | 19% | 5.3% | 4.6% | 2.4% | 0.08% |
How has the Branch and Herman Miller comparison changed over the last 12 months?
3 findings
- Herman Miller was ahead of Branch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Branch’s share of searches among ergonomic office chair brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 31K to 29.4K.
- Across the 12 months ending September 2026, Herman Miller’s share of searches among ergonomic office chair brands worldwide moved from 67.2% to 68.6%, and its estimated monthly branded searches moved from 901K to 823K.
How did search popularity change for ergonomic office chair brands worldwide in September 2026?
2 changes
In September 2026, Herman Miller lost share of searches among ergonomic office chair brands worldwide, from 70.3% to 68.6%.
In September 2026, Branch lost share of searches among ergonomic office chair brands worldwide, from 3.5% to 2.4%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Branch’s and Herman Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Branch
8 branded search terms
- branch chair
- branch daily chair
- branch ergonomic chair
- branch furniture
- branch office chair
- branch verve
- ergonomic chair branch
- office chair branch
Herman Miller
7 branded search terms
- herman miller
- herman miller aeron
- herman miller chair
- herman miller embody
- herman miller mirra
- herman miller sayl
- hermanmiller
Other head-to-heads among ergonomic office chair brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.