HON vs Steelcase:Which is more popular?
In September 2026, Steelcase had more branded searches than HON among ergonomic office chair brands worldwide. Steelcase had about 228,000 branded searches, while HON had 1,000. Steelcase made up 19% of all ergonomic office chair brand searches we track, and HON accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about ergonomic office chair brands, Steelcase appeared in four of the five answers and HON in two. Steelcase was mentioned before HON in every answer that named either.
Who do people search for more?
Steelcase, about 228 searches for every 1 for HON
Who does AI mention more?
Steelcase, mentioned in 4 of 5 answers, HON in 2
Who does AI recommend more?
Steelcase, named ahead of HON in 4 of 4 answers
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Top ergonomic office chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Steelcase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HON was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Steelcase was listed before HON in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Herman Miller1st- Steelcase2nd
Branch3rd
Haworth4th
Humanscale5th
HON6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Herman Miller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steelcase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Branch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haworth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HON2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Humanscale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ergonomic office chair brands
5 answers
Asked ChatGPT
“Which ergonomic office chair brand should I buy?”
Asked ChatGPT
“What are the best ergonomic office chair brands?”
Asked ChatGPT
“What's the best ergonomic office chair brand for all day sitting?”
Searched Google, AI Overview
“best office chair”
Searched Google, AI Overview
“comfortable desk chair”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HON or Steelcase more popular in search?
This chart shows how often people search Google for HON and Steelcase by name. Each line represents a brand's share of searches for all six ergonomic office chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Steelcase, HON. The figures are in the table below the chart.
View monthly share of searches table
| Month | Herman Miller | Steelcase | Haworth | Humanscale | Branch | HON |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 21% | 4.4% | 4.9% | 2.3% | 0.1% |
| Nov 2025 | 70.9% | 18% | 4.6% | 4.2% | 2.3% | 0.06% |
| Dec 2025 | 71.2% | 17.3% | 4.5% | 4.7% | 2.2% | 0.07% |
| Jan 2026 | 71.2% | 17.2% | 4.5% | 4.6% | 2.4% | 0.07% |
| Feb 2026 | 68.6% | 19.7% | 4.6% | 4.5% | 2.5% | 0.08% |
| Mar 2026 | 71.6% | 17.1% | 4.4% | 4.5% | 2.3% | 0.09% |
| Apr 2026 | 67.8% | 19.5% | 4.8% | 5.1% | 2.6% | 0.11% |
| May 2026 | 68.9% | 18.4% | 4.4% | 4.7% | 3.5% | 0.07% |
| Jun 2026 | 64.9% | 19.2% | 4.5% | 4.1% | 7.2% | 0.08% |
| Jul 2026 | 68.1% | 18.1% | 4.9% | 4.4% | 4.5% | 0.08% |
| Aug 2026 | 70.3% | 17.3% | 4.8% | 4.1% | 3.5% | 0.09% |
| Sep 2026 | 68.6% | 19% | 5.3% | 4.6% | 2.4% | 0.08% |
How has the HON and Steelcase comparison changed over the last 12 months?
3 findings
- Steelcase was ahead of HON in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HON’s share of searches among ergonomic office chair brands worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Steelcase’s share of searches among ergonomic office chair brands worldwide moved from 21% to 19%, and its estimated monthly branded searches moved from 282K to 228K.
How did search popularity change for ergonomic office chair brands worldwide in September 2026?
2 changes
In September 2026, Steelcase gained share of searches among ergonomic office chair brands worldwide, from 17.3% to 19%.
Estimated monthly branded searches for HON worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using HON’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ergonomic office chair brands
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