Brandwave

How popular isOttLite?

In September 2026, people searched for OttLite by name about 8,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.06% of all global desk lamp brand searches, placing OttLite fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about desk lamp brands, OttLite appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

OttLite is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. XiaomiShare of searches 55.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. GoveeShare of searches 43.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BenQShare of searches 0.96%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. AnglepoiseShare of searches 0.17%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. OttLiteShare of searches 0.06%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top desk lamp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OttLite was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OttLite is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BenQ1st
  2. Anglepoise2nd
  3. OttLite3rd
  4. Philips4th
  5. Xiaomi5th
  6. Lume Cube5th
  7. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OttLite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anglepoise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lume Cube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Govee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desk lamp brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which desk lamp brands compete with OttLite?

OttLite against desk lamp brands worldwide, by month

Share of searches by month for Xiaomi, Govee, OttLite. The figures are in the table below the chart.

View monthly share of searches table
MonthXiaomiGoveeBenQAnglepoiseOttLiteLume CubePhilips
Oct 202556.3%42.3%1.1%0.18%0.07%0.07%<0.01%
Nov 202555.9%42.6%1.1%0.19%0.08%0.07%0.01%
Dec 202555.9%42.6%1.1%0.16%0.08%0.07%<0.01%
Jan 202650.7%47.9%1.1%0.19%0.08%0.06%0.01%
Feb 202650.8%47.9%1.1%0.17%0.08%0.06%0.01%
Mar 202650.8%47.9%1.1%0.14%0.06%0.06%<0.01%
Apr 202645.9%52.9%0.95%0.13%0.06%0.06%<0.01%
May 202645.9%52.9%0.95%0.12%0.06%0.06%<0.01%
Jun 202650.5%48.2%1.1%0.12%0.06%0.05%<0.01%
Jul 202655.4%43.1%1.2%0.13%0.07%0.06%0.01%
Aug 202650.5%48.1%1.1%0.15%0.08%0.06%0.01%
Sep 202655.3%43.5%0.96%0.17%0.06%0.05%0.01%

  1. 1.Xiaomi

    55.3%

    Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +4.8 points.

  2. 2.Govee

    43.5%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -4.7 points.

  3. 3.BenQ

    0.96%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Anglepoise

    0.17%

    Held 4th. 24.5K estimated branded searches, +28.9% vs prior month. Share 0 points.

  5. 5.OttLite

    0.06%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Lume Cube

    0.05%

    Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  7. 7.Philips

    0.01%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between OttLite and its closest rivals

Every comparison with OttLite

6 comparisons

How has branded search demand for OttLite changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OttLite worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, OttLite rose from 6th to 5th among desk lamp brands worldwide.

How did search popularity change for desk lamp brands worldwide in September 2026?

6 changes

  1. In September 2026, Xiaomi gained share of searches among desk lamp brands worldwide, from 50.5% to 55.3%.

  2. In September 2026, Govee lost share of searches among desk lamp brands worldwide, from 48.1% to 43.5%.

  3. Estimated monthly branded searches for Philips worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  4. Estimated monthly branded searches for Lume Cube worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  5. Estimated monthly branded searches for BenQ worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  6. Estimated monthly branded searches for OttLite worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are OttLite’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OttLite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ottlite

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How the Brand Demand Index is measured

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