Eufy vs Kasa:Which is more popular by branded search?

Name: Eufy vs Kasa: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Eufy had more branded searches than Kasa among smart plug brands worldwide. Eufy was estimated to have 1M branded searches compared to Kasa’s 165K, and held a 31.3% Share of Search versus Kasa’s 5.1%. These are worldwide searches for English-language branded terms.

Share of Search among smart plug brands worldwide in August 2026Which is more popular in search, Eufy or Kasa?

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Which is more popular in search, Eufy or Kasa?

Compare the smart plug brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eufy and Kasa among smart plug brands worldwide, by month

Month	TP-Link	Eufy	Kasa	Wemo	Meross
Oct 2025	65.2%	27.8%	4.7%	1.4%	0.93%
Nov 2025	60.9%	32.6%	4.4%	1.1%	1.1%
Dec 2025	63.2%	30.2%	4.5%	1.1%	0.91%
Jan 2026	64.8%	27.5%	5.6%	1.1%	0.93%
Feb 2026	64.5%	27.2%	5.6%	2%	0.75%
Mar 2026	62.7%	29.8%	5.2%	1.6%	0.7%
Apr 2026	64.4%	27.8%	5.4%	1.6%	0.73%
May 2026	62.8%	29.7%	5.2%	1.6%	0.71%
Jun 2026	62.9%	31%	4.3%	1.3%	0.58%
Jul 2026	64.4%	28.4%	5.4%	1.3%	0.59%
Aug 2026	61.5%	31.3%	5.1%	1.5%	0.56%
Sep 2026	—	—	—	—	—

How has the Eufy and Kasa comparison changed over the last 12 months?

3 findings

Eufy was ahead of Kasa in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Eufy’s estimated Share of Search among smart plug brands worldwide moved from 27.8% to 31.3%, and its estimated monthly branded searches moved from 986K to 1M.
Across the 11 months ending August 2026, Kasa’s estimated Share of Search among smart plug brands worldwide moved from 4.7% to 5.1%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for smart plug brands worldwide in August 2026?

1 change

In August 2026, Eufy gained estimated Share of Search among smart plug brands worldwide, from 28.4% to 31.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Eufy’s and Kasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.