How popular isKasa in search?
In August 2026, there were an estimated 165K branded searches for Kasa worldwide which held steady over the last 11 months. Kasa holds 5.1% estimated Share of Search among smart plug brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smart plug brands compete with Kasa?
Share of Search by month for TP-Link, Eufy, Kasa. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Eufy | Kasa | Wemo | Meross |
|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 27.8% | 4.7% | 1.4% | 0.93% |
| Nov 2025 | 60.9% | 32.6% | 4.4% | 1.1% | 1.1% |
| Dec 2025 | 63.2% | 30.2% | 4.5% | 1.1% | 0.91% |
| Jan 2026 | 64.8% | 27.5% | 5.6% | 1.1% | 0.93% |
| Feb 2026 | 64.5% | 27.2% | 5.6% | 2% | 0.75% |
| Mar 2026 | 62.7% | 29.8% | 5.2% | 1.6% | 0.7% |
| Apr 2026 | 64.4% | 27.8% | 5.4% | 1.6% | 0.73% |
| May 2026 | 62.8% | 29.7% | 5.2% | 1.6% | 0.71% |
| Jun 2026 | 62.9% | 31% | 4.3% | 1.3% | 0.58% |
| Jul 2026 | 64.4% | 28.4% | 5.4% | 1.3% | 0.59% |
| Aug 2026 | 61.5% | 31.3% | 5.1% | 1.5% | 0.56% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 2M | +0.55% | -2.9 points | |
| 2, held 2nd | 31.3% | 1M | +16.1% | +2.9 points | |
| 3, held 3rd | 5.1% | 165K | 0% | -0.3 points | |
| 4, held 4th | 1.5% | 49.5K | +22.2% | +0.2 points | |
| 5, held 5th | 0.56% | 18.1K | 0% | 0 points |
1.
TP-Link61.5%
Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share -2.9 points.
2.
Eufy31.3%
Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share +2.9 points.
3.Kasa
5.1%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Wemo
1.5%
Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
5.Meross
0.56%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kasa and its closest rivals
How has branded search demand for Kasa changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kasa worldwide held steady at 165K.
- Across the 11 months ending August 2026, Kasa’s estimated Share of Search among smart plug brands worldwide peaked at 5.6% in January 2026 and was lowest at 4.3% in June 2026.
How did search popularity change for smart plug brands worldwide in August 2026?
3 changes
In August 2026, Eufy gained estimated Share of Search among smart plug brands worldwide, from 28.4% to 31.3%.
In August 2026, TP-Link lost estimated Share of Search among smart plug brands worldwide, from 64.4% to 61.5%.
Estimated monthly branded searches for Meross worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026.
How is Kasa measured?
Brandwave collects information about searches that people make online using Kasa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kasa
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