LIFX vs Wyze:Which is more popular by branded search?
In August 2026, Wyze had more branded searches than LIFX among smart lighting brands worldwide. Wyze was estimated to have 250K branded searches compared to LIFX’s 18.1K, and held a 3.7% Share of Search versus LIFX’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LIFX or Wyze?
Compare the smart lighting brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wyze, LIFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Philips Hue | Wyze | Nanoleaf | LIFX |
|---|---|---|---|---|---|
| Oct 2025 | 86.6% | 7.8% | 4% | 1.3% | 0.31% |
| Nov 2025 | 82.7% | 11.1% | 4.3% | 1.5% | 0.37% |
| Dec 2025 | 86.4% | 7.8% | 4% | 1.6% | 0.31% |
| Jan 2026 | 88.7% | 6.5% | 3.4% | 1.1% | 0.32% |
| Feb 2026 | 89.4% | 5.4% | 4.1% | 0.88% | 0.26% |
| Mar 2026 | 91% | 4.5% | 3.4% | 0.9% | 0.22% |
| Apr 2026 | 91.5% | 3.7% | 3.9% | 0.74% | 0.22% |
| May 2026 | 91.9% | 3.7% | 3.4% | 0.74% | 0.22% |
| Jun 2026 | 90.7% | 4.5% | 3.7% | 0.9% | 0.22% |
| Jul 2026 | 88.9% | 5.4% | 4.4% | 1.1% | 0.26% |
| Aug 2026 | 90.7% | 4.5% | 3.7% | 0.9% | 0.27% |
| Sep 2026 | — | — | — | — | — |
How has the LIFX and Wyze comparison changed over the last 12 months?
3 findings
- Wyze was ahead of LIFX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LIFX’s estimated Share of Search among smart lighting brands worldwide moved from 0.31% to 0.27%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Wyze’s estimated Share of Search among smart lighting brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches moved from 282K to 250K.
How did search popularity change for smart lighting brands worldwide in August 2026?
2 changes
In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.4% to 3.7%.
Estimated monthly branded searches for LIFX worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LIFX’s and Wyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.