Brandwave

Smart bulb brands:Which are searched most?

In September 2026, TP-Link was the most searched among smart bulb brands worldwide, with an estimated 1.9M branded searches and 72.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. TP-Link72.8%
  2. Philips Hue14%
  3. Kasa6.6%
  4. WiZ6.6%

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Share of SearchLeaderboard

Compare the smart bulb brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among smart bulb brands worldwide, by month

Share of Search by month for TP-Link, Philips Hue, Kasa, WiZ. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkPhilips HueKasaWiZ
Oct 202571.9%17.2%5.5%5.5%
Nov 202565.2%23.3%5.4%6%
Dec 202571.4%17%6.1%5.4%
Jan 202670.2%16.7%6.7%6.4%
Feb 202671.5%13.9%6.8%7.8%
Mar 202671.1%13.3%6.5%9.2%
Apr 202675%11.6%6.8%6.6%
May 202675.2%11.5%6.7%6.6%
Jun 202676.1%11.6%5.6%6.6%
Jul 202675.3%11.5%6.6%6.6%
Aug 202675.4%11.4%6.6%6.6%
Sep 202672.8%14%6.6%6.6%

This month’s ranking, September 2026

  1. 1.TP-Link

    72.8%

    Held 1st. 1.9M estimated branded searches, -3.9% vs prior month. Share -2.7 points.

  2. 2.Philips Hue

    14%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Kasa

    6.6%

    Held 3rd. 173K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.WiZ

    6.6%

    Held 4th. 173K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among smart bulb brands worldwide?

In September 2026, TP-Link was the most searched among smart bulb brands worldwide, with an estimated 1.9M branded searches and 72.8% estimated Share of Search within this set. Philips Hue is in 2nd place, 58.7 percentage points behind at 14% Share of Search.

Global smart bulb brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TP-Link71.9% → 72.8%76.1%Jun 202665.2%Nov 20251st
Philips Hue17.2% → 14%23.3%Nov 202511.4%Aug 20262nd
Kasa5.5% → 6.6%6.8%Apr 20265.4%Nov 20253rd
WiZ5.5% → 6.6%9.2%Mar 20265.4%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart bulb brands worldwide increased from 71.9% to 72.8%.
  • Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart bulb brands worldwide decreased from 17.2% to 14%.
  • Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide increased from 5.5% to 6.6%.
  • Across the 12 months ending September 2026, WiZ’s estimated Share of Search among smart bulb brands worldwide increased from 5.5% to 6.6%.
  • Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart bulb brands worldwide peaked at 76.1% in June 2026 and was lowest at 65.2% in November 2025.
  • Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart bulb brands worldwide peaked at 23.3% in November 2025 and was lowest at 11.4% in August 2026.
  • Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide peaked at 6.8% in April 2026 and was lowest at 5.4% in November 2025.
  • Across the 12 months ending September 2026, WiZ’s estimated Share of Search among smart bulb brands worldwide peaked at 9.2% in March 2026 and was lowest at 5.4% in December 2025.

How did search popularity change for smart bulb brands worldwide in September 2026?

  1. In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 11.4% to 14%.

  2. In September 2026, TP-Link lost estimated Share of Search among smart bulb brands worldwide, from 75.4% to 72.8%.

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