Brandwave

How popular isTP-Link in search?

In September 2026, there were an estimated 1.9M branded searches for TP-Link worldwide which is down 17.2% over the last 12 months. TP-Link holds 72.8% estimated Share of Search among smart bulb brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. TP-Link72.8%
  2. Philips Hue14%
  3. Kasa6.6%
  4. WiZ6.6%
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Which smart bulb brands compete with TP-Link?

TP-Link against smart bulb brands worldwide, by month

Share of Search by month for TP-Link, Philips Hue, Kasa, WiZ. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkPhilips HueKasaWiZ
Oct 202571.9%17.2%5.5%5.5%
Nov 202565.2%23.3%5.4%6%
Dec 202571.4%17%6.1%5.4%
Jan 202670.2%16.7%6.7%6.4%
Feb 202671.5%13.9%6.8%7.8%
Mar 202671.1%13.3%6.5%9.2%
Apr 202675%11.6%6.8%6.6%
May 202675.2%11.5%6.7%6.6%
Jun 202676.1%11.6%5.6%6.6%
Jul 202675.3%11.5%6.6%6.6%
Aug 202675.4%11.4%6.6%6.6%
Sep 202672.8%14%6.6%6.6%

  1. 1.TP-Link

    72.8%

    Held 1st. 1.9M estimated branded searches, -3.9% vs prior month. Share -2.7 points.

  2. 2.Philips Hue

    14%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Kasa

    6.6%

    Held 3rd. 173K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.WiZ

    6.6%

    Held 4th. 173K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between TP-Link and its closest rivals

Every comparison with TP-Link

How has branded search demand for TP-Link changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart bulb brands worldwide increased from 71.9% to 72.8%.
  • Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart bulb brands worldwide peaked at 76.1% in June 2026 and was lowest at 65.2% in November 2025.

How did search popularity change for smart bulb brands worldwide in September 2026?

  1. In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 11.4% to 14%.

  2. In September 2026, TP-Link lost estimated Share of Search among smart bulb brands worldwide, from 75.4% to 72.8%.

Where does TP-Link compete?

TP-Link is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wi-fi router brands2nd of 643.8%Show ranking
Home Wi-Fi router brands2nd of 543.9%Show ranking
Modem router brands2nd of 346.5%Show ranking
Network switch brands1st of 656%Show ranking
Mesh wifi brands1st of 560.1%Show ranking
Smart plug brands1st of 561.4%Show ranking
Range extender brands1st of 667.5%Show ranking
Smart bulb brands1st of 472.8%Shown above

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp-link
  • tp-link wifi router

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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