Kasa vs TP-Link:Which is searched more?
In September 2026, TP-Link had more branded searches than Kasa among smart bulb brands worldwide. TP-Link was estimated to have 1.9M branded searches compared to Kasa’s 173K, and held a 72.8% Share of Search versus Kasa’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kasa or TP-Link?
Compare the smart bulb brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, Kasa. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Philips Hue | Kasa | WiZ |
|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.2% | 5.5% | 5.5% |
| Nov 2025 | 65.2% | 23.3% | 5.4% | 6% |
| Dec 2025 | 71.4% | 17% | 6.1% | 5.4% |
| Jan 2026 | 70.2% | 16.7% | 6.7% | 6.4% |
| Feb 2026 | 71.5% | 13.9% | 6.8% | 7.8% |
| Mar 2026 | 71.1% | 13.3% | 6.5% | 9.2% |
| Apr 2026 | 75% | 11.6% | 6.8% | 6.6% |
| May 2026 | 75.2% | 11.5% | 6.7% | 6.6% |
| Jun 2026 | 76.1% | 11.6% | 5.6% | 6.6% |
| Jul 2026 | 75.3% | 11.5% | 6.6% | 6.6% |
| Aug 2026 | 75.4% | 11.4% | 6.6% | 6.6% |
| Sep 2026 | 72.8% | 14% | 6.6% | 6.6% |
How has the Kasa and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Kasa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide moved from 5.5% to 6.6%, and its estimated monthly branded searches moved from 177K to 173K.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart bulb brands worldwide moved from 71.9% to 72.8%, and its estimated monthly branded searches moved from 2.3M to 1.9M.
How did search popularity change for smart bulb brands worldwide in September 2026?
1 change
In September 2026, TP-Link lost estimated Share of Search among smart bulb brands worldwide, from 75.4% to 72.8%.
Other head-to-heads among smart bulb brands
How each brand is measured
Brandwave collects information about searches that people make online using Kasa’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.