Philips Hue vs TP-Link:Which is searched more?
In September 2026, TP-Link had more branded searches than Philips Hue among smart Bulb brands worldwide. TP-Link was estimated to have 1.9M branded searches compared to Philips Hue’s 368K, and held a 53.1% Share of Search versus Philips Hue’s 10.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips Hue or TP-Link?
Compare the smart bulb brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, Philips Hue. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Philips | Philips Hue | Kasa | WiZ |
|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.4% | 13% | 4.2% | 4.1% |
| Nov 2025 | 48.5% | 25.6% | 17.4% | 4.1% | 4.5% |
| Dec 2025 | 50.7% | 29% | 12.1% | 4.4% | 3.9% |
| Jan 2026 | 53.3% | 24% | 12.7% | 5.1% | 4.9% |
| Feb 2026 | 53% | 25.9% | 10.3% | 5% | 5.8% |
| Mar 2026 | 53.8% | 24.4% | 10% | 4.9% | 6.9% |
| Apr 2026 | 55.8% | 25.6% | 8.6% | 5.1% | 4.9% |
| May 2026 | 56.5% | 24.9% | 8.7% | 5% | 4.9% |
| Jun 2026 | 57.1% | 25.1% | 8.7% | 4.2% | 5% |
| Jul 2026 | 54.5% | 27.6% | 8.3% | 4.8% | 4.7% |
| Aug 2026 | 54% | 28.4% | 8.2% | 4.7% | 4.7% |
| Sep 2026 | 53.1% | 27% | 10.2% | 4.8% | 4.8% |
How has the Philips Hue and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Philips Hue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart Bulb brands worldwide moved from 13% to 10.2%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart Bulb brands worldwide moved from 54.3% to 53.1%, and its estimated monthly branded searches moved from 2.3M to 1.9M.
How did search popularity change for smart Bulb brands worldwide in September 2026?
2 changes
In September 2026, Philips Hue gained estimated Share of Search among smart Bulb brands worldwide, from 8.2% to 10.2%.
In September 2026, TP-Link lost estimated Share of Search among smart Bulb brands worldwide, from 54% to 53.1%.
Other head-to-heads among smart Bulb brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips Hue’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Hue
1 branded search term
- philipshue
TP-Link
6 branded search terms
- router tp-link
- tp link
- tp link deco
- tp link router
- tp-link
- tp-link wifi router
Put your own brand in this comparison
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