How popular isPhilips Hue in search?
In September 2026, there were an estimated 368K branded searches for Philips Hue worldwide which is down 33.1% over the last 12 months. Philips Hue holds 14% estimated Share of Search among smart bulb brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smart bulb brands compete with Philips Hue?
Share of Search by month for TP-Link, Philips Hue, Kasa, WiZ. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | Philips Hue | Kasa | WiZ |
|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.2% | 5.5% | 5.5% |
| Nov 2025 | 65.2% | 23.3% | 5.4% | 6% |
| Dec 2025 | 71.4% | 17% | 6.1% | 5.4% |
| Jan 2026 | 70.2% | 16.7% | 6.7% | 6.4% |
| Feb 2026 | 71.5% | 13.9% | 6.8% | 7.8% |
| Mar 2026 | 71.1% | 13.3% | 6.5% | 9.2% |
| Apr 2026 | 75% | 11.6% | 6.8% | 6.6% |
| May 2026 | 75.2% | 11.5% | 6.7% | 6.6% |
| Jun 2026 | 76.1% | 11.6% | 5.6% | 6.6% |
| Jul 2026 | 75.3% | 11.5% | 6.6% | 6.6% |
| Aug 2026 | 75.4% | 11.4% | 6.6% | 6.6% |
| Sep 2026 | 72.8% | 14% | 6.6% | 6.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 1.9M | -3.9% | -2.7 points | |
| 2, held 2nd | 14% | 368K | +22.3% | +2.6 points | |
| 3, held 3rd | 6.6% | 173K | 0% | 0 points | |
| 4, held 4th | 6.6% | 173K | 0% | 0 points |
1.
TP-Link72.8%
Held 1st. 1.9M estimated branded searches, -3.9% vs prior month. Share -2.7 points.
14%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.6 points.
3.
Kasa6.6%
Held 3rd. 173K estimated branded searches, 0% vs prior month. Share 0 points.
4.
WiZ
6.6%
Held 4th. 173K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Philips Hue and its closest rivals
Every comparison with Philips Hue
13 comparisons
How has branded search demand for Philips Hue changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips Hue worldwide fell from 550K to 368K.
- Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart bulb brands worldwide decreased from 17.2% to 14%.
- Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart bulb brands worldwide peaked at 23.3% in November 2025 and was lowest at 11.4% in August 2026.
How did search popularity change for smart bulb brands worldwide in September 2026?
2 changes
In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 11.4% to 14%.
In September 2026, TP-Link lost estimated Share of Search among smart bulb brands worldwide, from 75.4% to 72.8%.
Where does Philips Hue compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor lighting | 3rd of 6 | 4.8% | Show ranking |
| Garden light brands | 3rd of 5 | 4.9% | Show ranking |
| Smart lighting brands | 2nd of 5 | 5.4% | Show ranking |
| LED strip brands | 2nd of 3 | 5.5% | Show ranking |
| Smart bulb brands | 2nd of 4 | 14% | Shown above |
How is Philips Hue measured?
Brandwave collects information about searches that people make online using Philips Hue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- philipshue
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Is Philips Hue your brand?
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