Brandwave

Philips Hue vs SolarCentre:Which is more popular by branded search?

In August 2026, Philips Hue had more branded searches than SolarCentre among outdoor lighting worldwide. Philips Hue was estimated to have 301K branded searches compared to SolarCentre’s 9.9K, and held a 3.8% Share of Search versus SolarCentre’s 0.13%. These are worldwide searches for English-language branded terms.

Share of Search among outdoor lighting worldwide in August 2026Which is more popular in search, Philips Hue or SolarCentre?
Philips Hue3.8%301K searches
vs
SolarCentre0.13%9.9K searches

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Which is more popular in search, Philips Hue or SolarCentre?

Compare the outdoor lighting people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Philips Hue and SolarCentre among outdoor lighting worldwide, by month

Share of Search by month for Philips Hue, SolarCentre. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeRingPhilips HueSolarCentreFestive LightsAuraglow
Oct 202575.1%17.9%6.7%0.1%0.22%0.02%
Nov 202570.7%19.2%9.5%0.11%0.38%0.02%
Dec 202571.9%21.2%6.5%0.1%0.32%0.02%
Jan 202676.7%17.5%5.6%0.07%0.08%0.01%
Feb 202676.2%19.1%4.6%0.08%0.05%0.01%
Mar 202681%14.8%4%0.16%0.06%<0.01%
Apr 202682.4%14%3.3%0.16%0.06%<0.01%
May 202681.2%15.2%3.3%0.2%0.06%<0.01%
Jun 202676.6%19.4%3.8%0.12%0.07%<0.01%
Jul 202674.6%20.6%4.5%0.15%0.08%<0.01%
Aug 202678%18%3.8%0.13%0.08%<0.01%
Sep 2026——————

How has the Philips Hue and SolarCentre comparison changed over the last 12 months?

  • Philips Hue was ahead of SolarCentre in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide moved from 6.7% to 3.8%, and its estimated monthly branded searches moved from 550K to 301K.
  • Across the 11 months ending August 2026, SolarCentre’s estimated Share of Search among outdoor lighting worldwide moved from 0.1% to 0.13%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for outdoor lighting worldwide in August 2026?

  1. In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%.

  2. Estimated monthly branded searches for SolarCentre worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Philips Hue’s and SolarCentre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips Hue

1 branded search term

  • philipshue

SolarCentre

1 branded search term

  • solar centre

How the Brand Demand Index is measured

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