Brandwave

Outdoor lighting:Which brands are most popular in search?

In August 2026, Govee was the most searched among outdoor lighting worldwide, with an estimated 6.1M branded searches and 78% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Govee78%
  2. Ring18%
  3. Philips Hue3.8%
  4. SolarCentre0.13%
  5. Festive Lights0.08%
  6. Auraglow<0.01%

Follow outdoor lighting and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the outdoor lighting people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among outdoor lighting worldwide, by month

Share of Search by month for Govee, Ring, Philips Hue. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeRingPhilips HueSolarCentreFestive LightsAuraglow
Oct 202575.1%17.9%6.7%0.1%0.22%0.02%
Nov 202570.7%19.2%9.5%0.11%0.38%0.02%
Dec 202571.9%21.2%6.5%0.1%0.32%0.02%
Jan 202676.7%17.5%5.6%0.07%0.08%0.01%
Feb 202676.2%19.1%4.6%0.08%0.05%0.01%
Mar 202681%14.8%4%0.16%0.06%<0.01%
Apr 202682.4%14%3.3%0.16%0.06%<0.01%
May 202681.2%15.2%3.3%0.2%0.06%<0.01%
Jun 202676.6%19.4%3.8%0.12%0.07%<0.01%
Jul 202674.6%20.6%4.5%0.15%0.08%<0.01%
Aug 202678%18%3.8%0.13%0.08%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Govee

    78%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  2. 2.Ring

    18%

    Held 2nd. 1.4M estimated branded searches, +2% vs prior month. Share -2.7 points.

  3. 3.Philips Hue

    3.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.SolarCentre

    0.13%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Festive Lights

    0.08%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Auraglow

    <0.01%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among outdoor lighting worldwide?

In August 2026, Govee was the most searched among outdoor lighting worldwide, with an estimated 6.1M branded searches and 78% estimated Share of Search within this set. Ring is in 2nd place, 60 percentage points behind at 18% Share of Search.

Global outdoor lighting, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Govee75.1% → 78%82.4%Apr 202670.7%Nov 20251st
Ring17.9% → 18%21.2%Dec 202514%Apr 20262nd
Philips Hue6.7% → 3.8%9.5%Nov 20253.3%May 20263rd
SolarCentre0.1% → 0.13%0.2%May 20260.07%Jan 20265th → 4th
Festive Lights0.22% → 0.08%0.38%Nov 20250.05%Feb 20264th → 5th
Auraglow0.02% → <0.01%0.02%Dec 2025<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Govee’s estimated Share of Search among outdoor lighting worldwide increased from 75.1% to 78%.
  • Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide decreased from 6.7% to 3.8%.
  • Across the 11 months ending August 2026, Govee’s estimated Share of Search among outdoor lighting worldwide peaked at 82.4% in April 2026 and was lowest at 70.7% in November 2025.
  • Across the 11 months ending August 2026, Ring’s estimated Share of Search among outdoor lighting worldwide peaked at 21.2% in December 2025 and was lowest at 14% in April 2026.
  • Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide peaked at 9.5% in November 2025 and was lowest at 3.3% in May 2026.
  • Across the 11 months ending August 2026, SolarCentre rose from 5th to 4th among outdoor lighting worldwide.
  • Across the 11 months ending August 2026, Festive Lights fell from 4th to 5th among outdoor lighting worldwide.
  • Across the 11 months ending August 2026, Ring and Auraglow held steady: their estimated Share of Search among outdoor lighting worldwide each moved less than 0.5 percentage points.

How did search popularity change for outdoor lighting worldwide in August 2026?

  1. In August 2026, Govee gained estimated Share of Search among outdoor lighting worldwide, from 74.6% to 78%.

  2. In August 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 20.6% to 18%.

  3. In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%.

  4. Estimated monthly branded searches for SolarCentre worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Festive Lights worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Auraglow worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free