Brandwave

How popular isFestive Lights in search?

In August 2026, there were an estimated 6.6K branded searches for Festive Lights worldwide which is down 63.5% over the last 11 months. Festive Lights holds 0.08% estimated Share of Search among outdoor lighting worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Govee78%
  2. Ring18%
  3. Philips Hue3.8%
  4. SolarCentre0.13%
  5. Festive Lights0.08%
  6. Auraglow<0.01%
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Which outdoor lighting compete with Festive Lights?

Festive Lights against outdoor lighting worldwide, by month

Share of Search by month for Govee, Ring, Philips Hue, Festive Lights. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeRingPhilips HueSolarCentreFestive LightsAuraglow
Oct 202575.1%17.9%6.7%0.1%0.22%0.02%
Nov 202570.7%19.2%9.5%0.11%0.38%0.02%
Dec 202571.9%21.2%6.5%0.1%0.32%0.02%
Jan 202676.7%17.5%5.6%0.07%0.08%0.01%
Feb 202676.2%19.1%4.6%0.08%0.05%0.01%
Mar 202681%14.8%4%0.16%0.06%<0.01%
Apr 202682.4%14%3.3%0.16%0.06%<0.01%
May 202681.2%15.2%3.3%0.2%0.06%<0.01%
Jun 202676.6%19.4%3.8%0.12%0.07%<0.01%
Jul 202674.6%20.6%4.5%0.15%0.08%<0.01%
Aug 202678%18%3.8%0.13%0.08%<0.01%
Sep 2026——————

  1. 1.Govee

    78%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  2. 2.Ring

    18%

    Held 2nd. 1.4M estimated branded searches, +2% vs prior month. Share -2.7 points.

  3. 3.Philips Hue

    3.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.SolarCentre

    0.13%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Festive Lights

    0.08%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Auraglow

    <0.01%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Festive Lights and its closest rivals

How has branded search demand for Festive Lights changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Festive Lights worldwide fell from 18.1K to 6.6K.
  • Across the 11 months ending August 2026, Festive Lights fell from 4th to 5th among outdoor lighting worldwide.

How did search popularity change for outdoor lighting worldwide in August 2026?

  1. In August 2026, Govee gained estimated Share of Search among outdoor lighting worldwide, from 74.6% to 78%.

  2. In August 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 20.6% to 18%.

  3. In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%.

  4. Estimated monthly branded searches for SolarCentre worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Festive Lights worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Auraglow worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026.

Where does Festive Lights compete?

Festive Lights is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor lighting5th of 60.08%Shown above
Solar garden lights3rd of 60.11%Show ranking

How is Festive Lights measured?

Brandwave collects information about searches that people make online using Festive Lights’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • festive lights

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How the Brand Demand Index is measured

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