Festive Lights vs Philips Hue:Which is more popular by branded search?
In August 2026, Philips Hue had more branded searches than Festive Lights among outdoor lighting worldwide. Philips Hue was estimated to have 301K branded searches compared to Festive Lights’ 6.6K, and held a 3.8% Share of Search versus Festive Lights’ 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Festive Lights or Philips Hue?
Compare the outdoor lighting people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Hue, Festive Lights. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Ring | Philips Hue | SolarCentre | Festive Lights | Auraglow |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.1% | 17.9% | 6.7% | 0.1% | 0.22% | 0.02% |
| Nov 2025 | 70.7% | 19.2% | 9.5% | 0.11% | 0.38% | 0.02% |
| Dec 2025 | 71.9% | 21.2% | 6.5% | 0.1% | 0.32% | 0.02% |
| Jan 2026 | 76.7% | 17.5% | 5.6% | 0.07% | 0.08% | 0.01% |
| Feb 2026 | 76.2% | 19.1% | 4.6% | 0.08% | 0.05% | 0.01% |
| Mar 2026 | 81% | 14.8% | 4% | 0.16% | 0.06% | <0.01% |
| Apr 2026 | 82.4% | 14% | 3.3% | 0.16% | 0.06% | <0.01% |
| May 2026 | 81.2% | 15.2% | 3.3% | 0.2% | 0.06% | <0.01% |
| Jun 2026 | 76.6% | 19.4% | 3.8% | 0.12% | 0.07% | <0.01% |
| Jul 2026 | 74.6% | 20.6% | 4.5% | 0.15% | 0.08% | <0.01% |
| Aug 2026 | 78% | 18% | 3.8% | 0.13% | 0.08% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Festive Lights and Philips Hue comparison changed over the last 12 months?
3 findings
- Philips Hue was ahead of Festive Lights in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Festive Lights’ estimated Share of Search among outdoor lighting worldwide moved from 0.22% to 0.08%, and its estimated monthly branded searches moved from 18.1K to 6.6K.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide moved from 6.7% to 3.8%, and its estimated monthly branded searches moved from 550K to 301K.
How did search popularity change for outdoor lighting worldwide in August 2026?
2 changes
In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%.
Estimated monthly branded searches for Festive Lights worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Festive Lights’ and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Festive Lights
1 branded search term
- festive lights
Philips Hue
1 branded search term
- philipshue
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.