Brandwave

How popular isRing in search?

In August 2026, there were an estimated 1.4M branded searches for Ring worldwide which held steady over the last 11 months. Ring holds 18% estimated Share of Search among outdoor lighting worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Govee78%
  2. Ring18%
  3. Philips Hue3.8%
  4. SolarCentre0.13%
  5. Festive Lights0.08%
  6. Auraglow<0.01%
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Which outdoor lighting compete with Ring?

Ring against outdoor lighting worldwide, by month

Share of Search by month for Govee, Ring, Philips Hue. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeRingPhilips HueSolarCentreFestive LightsAuraglow
Oct 202575.1%17.9%6.7%0.1%0.22%0.02%
Nov 202570.7%19.2%9.5%0.11%0.38%0.02%
Dec 202571.9%21.2%6.5%0.1%0.32%0.02%
Jan 202676.7%17.5%5.6%0.07%0.08%0.01%
Feb 202676.2%19.1%4.6%0.08%0.05%0.01%
Mar 202681%14.8%4%0.16%0.06%<0.01%
Apr 202682.4%14%3.3%0.16%0.06%<0.01%
May 202681.2%15.2%3.3%0.2%0.06%<0.01%
Jun 202676.6%19.4%3.8%0.12%0.07%<0.01%
Jul 202674.6%20.6%4.5%0.15%0.08%<0.01%
Aug 202678%18%3.8%0.13%0.08%<0.01%
Sep 2026——————

  1. 1.Govee

    78%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  2. 2.Ring

    18%

    Held 2nd. 1.4M estimated branded searches, +2% vs prior month. Share -2.7 points.

  3. 3.Philips Hue

    3.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.SolarCentre

    0.13%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Festive Lights

    0.08%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Auraglow

    <0.01%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ring and its closest rivals

How has branded search demand for Ring changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ring worldwide held steady, from 1.5M to 1.4M.
  • Across the 11 months ending August 2026, Ring’s estimated Share of Search among outdoor lighting worldwide peaked at 21.2% in December 2025 and was lowest at 14% in April 2026.

How did search popularity change for outdoor lighting worldwide in August 2026?

  1. In August 2026, Govee gained estimated Share of Search among outdoor lighting worldwide, from 74.6% to 78%.

  2. In August 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 20.6% to 18%.

  3. In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%.

  4. Estimated monthly branded searches for SolarCentre worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Festive Lights worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Auraglow worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026.

Where does Ring compete?

Ring is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor lighting2nd of 618%Shown above
Garden light brands2nd of 518%Show ranking
Video doorbell brands1st of 537.1%Show ranking
Home security camera brands1st of 539.2%Show ranking
Home alarm brands1st of 546.6%Show ranking
Pet camera brands1st of 652.4%Show ranking

How is Ring measured?

Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • camera ring
  • home security ring
  • ring camera
  • ring com
  • ring doorbell
  • ring floodlight cam
  • ring security camera
  • ring spotlight cam
  • ring video doorbell

How the Brand Demand Index is measured

Who owns Ring?

Ring is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon DSP, Amazon Music, Amazon SES, Amazon Web Services, Audible, eero and Kindle, owned by the same company, worldwide.

Do you work for Ring? To request corrections or removal please contact us via our support page and we will be happy to assist.

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