Brandwave

How popular isKasa in search?

In September 2026, there were an estimated 173K branded searches for Kasa worldwide which held steady over the last 12 months. Kasa holds 7% estimated Share of Search among smart bulb brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. TP-Link77.5%
  2. Philips Hue14.9%
  3. Kasa7%
  4. WiZ0.55%
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Which smart bulb brands compete with Kasa?

Kasa against smart bulb brands worldwide, by month

Share of Search by month for TP-Link, Philips Hue, Kasa. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkPhilips HueKasaWiZ
Oct 202575.7%18%5.8%0.5%
Nov 202569.2%24.6%5.7%0.49%
Dec 202575.2%17.9%6.4%0.5%
Jan 202674.7%17.7%7.1%0.49%
Feb 202677.3%14.9%7.3%0.45%
Mar 202678%14.5%7.1%0.49%
Apr 202680%12.3%7.2%0.42%
May 202680.2%12.2%7.1%0.45%
Jun 202681.2%12.4%6%0.45%
Jul 202680.3%12.2%7%0.45%
Aug 202680.3%12.1%7%0.54%
Sep 202677.5%14.9%7%0.55%

  1. 1.TP-Link

    77.5%

    Held 1st. 1.9M estimated branded searches, -4% vs prior month. Share -2.8 points.

  2. 2.Philips Hue

    14.9%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  3. 3.Kasa

    7%

    Held 3rd. 173K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.WiZ

    0.55%

    Held 4th. 13.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kasa and its closest rivals

Every comparison with Kasa

How has branded search demand for Kasa changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kasa worldwide held steady, from 177K to 173K.
  • Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide increased from 5.8% to 7%.
  • Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide peaked at 7.3% in February 2026 and was lowest at 5.7% in November 2025.

How did search popularity change for smart bulb brands worldwide in September 2026?

  1. In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 12.1% to 14.9%.

  2. In September 2026, TP-Link lost estimated Share of Search among smart bulb brands worldwide, from 80.3% to 77.5%.

  3. Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026.

Where does Kasa compete?

Kasa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart plug brands3rd of 55.5%Show ranking
Smart bulb brands3rd of 47%Shown above

How is Kasa measured?

Brandwave collects information about searches that people make online using Kasa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kasa
  • kasa smart plug

Do you work for Kasa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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