Brandwave

Philips Hue vs WiZ:Which is more popular?

In September 2026, Philips Hue had more branded searches than WiZ among smart lighting brands worldwide. Philips Hue had about 368,000 branded searches, while WiZ had 8,100. Philips Hue made up 5.6% of all smart lighting brand searches we track, and WiZ accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, Philips Hue appeared in all five answers and WiZ in four. Philips Hue was mentioned before WiZ in three out of five answers.

Among smart lighting brands worldwide in September 2026

Who do people search for more?

Philips Hue, about 45 searches for every 1 for WiZ

Philips Hue 368K searchesWiZ 8.1K searches

Who does AI mention more?

Philips Hue, mentioned in every answer we collected

Philips Hue in 5 of 5WiZ in 4 of 5

Who does AI recommend more?

Philips Hue, named ahead of WiZ in 3 of 5 answers

Philips Hue first in 3WiZ first in 2

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Hue appeared in all five answers. WiZ was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Philips Hue was listed before WiZ in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. Govee2nd
  3. WiZ3rd
  4. LIFX4th
  5. Nanoleaf5th
  6. Wyze–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart lighting brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Philips Hue or WiZ more popular in search?

This chart shows how often people search Google for Philips Hue and WiZ by name. Each line represents a brand's share of searches for all six smart lighting brands we track, month by month, from English-language searches worldwide.

Philips Hue and WiZ among smart lighting brands worldwide, by month

Share of searches by month for Philips Hue, WiZ. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveePhilips HueNanoleafLIFXWiZWyze
Oct 202589.9%8.1%1.5%0.41%0.15%0.01%
Nov 202586.1%11.6%1.8%0.46%0.14%0.01%
Dec 202589.6%8%1.8%0.41%0.14%0.01%
Jan 202691.5%6.7%1.2%0.4%0.12%<0.01%
Feb 202692.9%5.6%1%0.33%0.1%<0.01%
Mar 202694%4.6%1%0.28%0.1%<0.01%
Apr 202694.9%3.8%0.87%0.28%0.08%<0.01%
May 202694.9%3.8%0.87%0.28%0.08%<0.01%
Jun 202693.9%4.6%1.1%0.29%0.1%0.01%
Jul 202692.7%5.6%1.3%0.35%0.12%0.01%
Aug 202693.8%4.6%1.1%0.34%0.12%0.01%
Sep 202692.7%5.6%1.3%0.33%0.12%0.01%

How has the Philips Hue and WiZ comparison changed over the last 12 months?

3 findings
  • Philips Hue was ahead of WiZ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands worldwide moved from 8.1% to 5.6%, and its estimated monthly branded searches moved from 550K to 368K.
  • Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for smart lighting brands worldwide in September 2026?

2 changes

  1. In September 2026, Philips Hue gained share of searches among smart lighting brands worldwide, from 4.6% to 5.6%.

  2. Estimated monthly branded searches for WiZ worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Philips Hue’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips Hue

1 branded search term

  • philipshue

WiZ

2 branded search terms

  • wiz light
  • wizlighting

How the Brand Demand Index is measured

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