Brandwave

ASUS vs GEEKOM:Which is more popular?

In September 2026, GEEKOM had more branded searches than ASUS among mini PC brands worldwide. GEEKOM had about 90,500 branded searches, while ASUS had 27,100. GEEKOM made up 4.6% of all mini PC brand searches we track, and ASUS accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about mini PC brands, GEEKOM appeared in three of the five answers and ASUS in two. GEEKOM was mentioned before ASUS in two out of three answers that named either.

Among mini PC brands worldwide in September 2026

Who do people search for more?

GEEKOM, about 3 searches for every 1 for ASUS

GEEKOM 90.5K searchesASUS 27.1K searches

Who does AI mention more?

GEEKOM, mentioned in 3 of 5 answers, ASUS in 2

GEEKOM in 3 of 5ASUS in 2 of 5

Who does AI recommend more?

GEEKOM, named ahead of ASUS in 2 of 3 answers

GEEKOM first in 2ASUS first in 1

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Top mini PC brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GEEKOM was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ASUS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GEEKOM was listed before ASUS in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GMKtec1st
  2. Minisforum2nd
  3. Mac mini3rd
  4. Beelink4th
  5. GEEKOM5th
  6. ASUS6th
  7. Lenovo7th
  8. ACEMAGIC–
  9. Khadas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mac mini5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minisforum5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GMKtec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GEEKOM3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beelink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ASUS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ACEMAGIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Khadas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini PC brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is ASUS or GEEKOM more popular in search?

This chart shows how often people search Google for ASUS and GEEKOM by name. Each line represents a brand's share of searches for all nine mini PC brands we track, month by month, from English-language searches worldwide.

ASUS and GEEKOM among mini PC brands worldwide, by month

Share of searches by month for GEEKOM, ASUS. The figures are in the table below the chart.

View monthly share of searches table
MonthMac miniMinisforumGEEKOMGMKtecBeelinkACEMAGICASUSLenovoKhadas
Oct 202563.1%10.4%8.4%5.7%6.9%2.5%2.5%0.28%0.15%
Nov 202560.9%12.2%8.1%6.7%6.7%3%2%0.27%0.14%
Dec 202562.8%12.6%6.9%6.9%5.6%2.5%2.1%0.34%0.18%
Jan 202672%9.7%5.3%4.4%4.4%2%1.6%0.39%0.21%
Feb 202683%5%3.4%2.7%3.4%1.2%1%0.24%0.13%
Mar 202680.5%5.9%4%3.3%3.3%1.5%1.2%0.29%0.11%
Apr 202680.2%5.9%4%3.2%3.2%1.8%1.2%0.35%0.13%
May 202680.3%5.9%4%3.2%3.2%1.4%1.2%0.43%0.35%
Jun 202674.1%8.2%4.5%4.5%3.7%1.6%2%0.6%0.74%
Jul 202671.7%7.9%5.3%5.3%4.3%1.9%1.9%1.1%0.58%
Aug 202676.3%6.9%4.6%4.6%3.1%2.1%1.4%0.75%0.34%
Sep 202676.2%6.9%4.6%4.6%3.1%2.5%1.4%0.61%0.18%

ASUS sells other things too, so only its searches that name this product count here, like “asus nuc”.

How has the ASUS and GEEKOM comparison changed over the last 12 months?

3 findings
  • GEEKOM was ahead of ASUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s share of searches among mini PC brands worldwide moved from 2.5% to 1.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, GEEKOM’s share of searches among mini PC brands worldwide moved from 8.4% to 4.6%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for mini PC brands worldwide in September 2026?

2 changes
  1. ASUS’s share of searches among mini PC brands worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.

  2. Estimated monthly branded searches for GEEKOM worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASUS’s and GEEKOM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

1 branded search term

  • asus nuc

GEEKOM

1 branded search term

  • geekom

How the Brand Demand Index is measured

Other head-to-heads among mini PC brands

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