Brandwave

How popular isHP?

In September 2026, people searched for HP by name about 1.4 million times worldwide, a 7.2% decrease from the previous year. These searches made up 8.3% of all global ink cartridges brand searches, placing HP fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about ink cartridges brands, HP appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

HP is the fourth most searched of 4 competitors and the most recommended in AI answers.

  1. EpsonShare of searches 64%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. BrotherShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. CanonShare of searches 8.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HPShare of searches 8.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top ink cartridges brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HP appeared in all five answers. HP is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HP1st
  2. Canon2nd
  3. Epson3rd
  4. Brother4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ink cartridges brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ink cartridges brands compete with HP?

HP against ink cartridges brands worldwide, by month

Share of searches by month for Epson, Brother, Canon, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonBrotherCanonHP
Oct 202564.1%15.7%8.6%11.5%
Nov 202565.8%16.1%8.9%9.2%
Dec 202565.8%16.1%8.9%9.2%
Jan 202665.4%16%8.7%9.8%
Feb 202664.8%15.9%8.7%10.6%
Mar 202664.8%15.9%8.7%10.6%
Apr 202666.6%16.3%7.3%9.8%
May 202667.2%16.5%7.4%9%
Jun 202667.7%16.6%7.4%8.3%
Jul 202665.3%19.5%7.2%8%
Aug 202663.2%18.9%8.5%9.5%
Sep 202664%19.1%8.6%8.3%

  1. 1.Epson

    64%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Brother

    19.1%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Canon

    8.6%

    Moved from 4th to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.HP

    8.3%

    Moved from 3rd to 4th. 87.6K estimated branded searches, -13.3% vs prior month. Share -1.2 points.

Compare popularity between HP and its closest rivals

Every comparison with HP

35 comparisons

How has branded search demand for HP changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 1.5M to 1.4M.
  • Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands worldwide decreased from 11.5% to 8.3%.
  • Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands worldwide peaked at 11.5% in October 2025 and was lowest at 8% in July 2026.
  • Across the 12 months ending September 2026, HP fell from 3rd to 4th among ink cartridges brands worldwide.

How did search popularity change for ink cartridges brands worldwide in September 2026?

4 changes

  1. In September 2026, Epson gained share of searches among ink cartridges brands worldwide, from 63.2% to 64%.

  2. In September 2026, HP lost share of searches among ink cartridges brands worldwide, from 9.5% to 8.3%.

  3. In September 2026, Canon rose from 4th to 3rd among ink cartridges brands worldwide.

  4. Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

How are HP’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hp calculators
  • hp curved monitor
  • hp envy printer
  • hp external monitor
  • hp ink
  • hp ink cartridges
  • hp laptop
  • hp portable monitor
  • hp printer
  • hp wireless keyboard

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HP compete?

HP is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands5th of 85.8%Show ranking
External monitor brands6th of 6<0.01%Show ranking
Portable monitor brands6th of 70.03%Show ranking
Curved monitor brands7th of 70.07%Show ranking
Wireless keyboard brands7th of 70.11%Show ranking
Printer ink brands3rd of 614.2%Show ranking
Home printer brands3rd of 514.8%Show ranking
Printer brands6th of 60.87%Show ranking
Printer toner brands5th of 71.3%Show ranking
Laser printer brands5th of 51.4%Show ranking
Ink cartridges brands4th of 48.3%Shown above
Photo printer brands6th of 71.4%Show ranking
Plotter printer brands3rd of 31.9%Show ranking
Calculator brands4th of 71.8%Show ranking
Mini printer brands4th of 42.3%Show ranking
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