Epson vs HP:Which is more popular?
In September 2026, Epson had more branded searches than HP among ink cartridges brands worldwide. Epson had about 673,000 branded searches, while HP had 87,600. Epson made up 64% of all ink cartridges brand searches we track, and HP accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about ink cartridges brands, both Epson and HP appeared in all five answers. HP was mentioned before Epson in every answer.
Who do people search for more?
Epson, about 8 searches for every 1 for HP
Who does AI mention more?
Both are mentioned in every answer we collected.
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Top ink cartridges brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Epson and HP showed up in all five answers. HP was listed before Epson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ink cartridges brands
5 answers
Asked ChatGPT
“Which ink cartridge brand should I buy?”
Asked ChatGPT
“What are the best ink cartridge brands?”
Asked ChatGPT
“What's the best ink cartridge brand for home printing?”
Searched Google, AI Overview
“cheap printer cartridges”
Searched Google, AI Overview
“colour ink cartridges”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Epson or HP more popular in search?
This chart shows how often people search Google for Epson and HP by name. Each line represents a brand's share of searches for all four ink cartridges brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Epson, HP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | Brother | Canon | HP |
|---|---|---|---|---|
| Oct 2025 | 64.1% | 15.7% | 8.6% | 11.5% |
| Nov 2025 | 65.8% | 16.1% | 8.9% | 9.2% |
| Dec 2025 | 65.8% | 16.1% | 8.9% | 9.2% |
| Jan 2026 | 65.4% | 16% | 8.7% | 9.8% |
| Feb 2026 | 64.8% | 15.9% | 8.7% | 10.6% |
| Mar 2026 | 64.8% | 15.9% | 8.7% | 10.6% |
| Apr 2026 | 66.6% | 16.3% | 7.3% | 9.8% |
| May 2026 | 67.2% | 16.5% | 7.4% | 9% |
| Jun 2026 | 67.7% | 16.6% | 7.4% | 8.3% |
| Jul 2026 | 65.3% | 19.5% | 7.2% | 8% |
| Aug 2026 | 63.2% | 18.9% | 8.5% | 9.5% |
| Sep 2026 | 64% | 19.1% | 8.6% | 8.3% |
How has the Epson and HP comparison changed over the last 12 months?
3 findings
- Epson was ahead of HP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands worldwide moved from 64.1% to 64%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands worldwide moved from 11.5% to 8.3%, and its estimated monthly branded searches moved from 121K to 87.6K.
How did search popularity change for ink cartridges brands worldwide in September 2026?
2 changes
In September 2026, Epson gained share of searches among ink cartridges brands worldwide, from 63.2% to 64%.
In September 2026, HP lost share of searches among ink cartridges brands worldwide, from 9.5% to 8.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Epson’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ink cartridges brands
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