Canon vs HP:Which is more popular?
In September 2026, Canon and HP were level in searches among ink cartridges brands worldwide, with an estimated 90.5K versus 87.6K branded searches, at 8.6% and 8.3% of the total. When we asked ChatGPT and Google AI Overviews about ink cartridges brands, both Canon and HP appeared in all five answers. HP was mentioned before Canon in three out of four answers.
Who do people search for more?
Canon and HP are searched for about as often as each other.
Who does AI mention more?
Both are mentioned in every answer we collected.
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Top ink cartridges brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Canon and HP showed up in all five answers. HP was listed before Canon in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ink cartridges brands
5 answers
Asked ChatGPT
“Which ink cartridge brand should I buy?”
Asked ChatGPT
“What are the best ink cartridge brands?”
Asked ChatGPT
“What's the best ink cartridge brand for home printing?”
Searched Google, AI Overview
“cheap printer cartridges”
Searched Google, AI Overview
“colour ink cartridges”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Canon or HP more popular in search?
This chart shows how often people search Google for Canon and HP by name. Each line represents a brand's share of searches for all four ink cartridges brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Canon, HP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | Brother | Canon | HP |
|---|---|---|---|---|
| Oct 2025 | 64.1% | 15.7% | 8.6% | 11.5% |
| Nov 2025 | 65.8% | 16.1% | 8.9% | 9.2% |
| Dec 2025 | 65.8% | 16.1% | 8.9% | 9.2% |
| Jan 2026 | 65.4% | 16% | 8.7% | 9.8% |
| Feb 2026 | 64.8% | 15.9% | 8.7% | 10.6% |
| Mar 2026 | 64.8% | 15.9% | 8.7% | 10.6% |
| Apr 2026 | 66.6% | 16.3% | 7.3% | 9.8% |
| May 2026 | 67.2% | 16.5% | 7.4% | 9% |
| Jun 2026 | 67.7% | 16.6% | 7.4% | 8.3% |
| Jul 2026 | 65.3% | 19.5% | 7.2% | 8% |
| Aug 2026 | 63.2% | 18.9% | 8.5% | 9.5% |
| Sep 2026 | 64% | 19.1% | 8.6% | 8.3% |
How has the Canon and HP comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Canon took it in September 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among ink cartridges brands worldwide held steady at 8.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands worldwide moved from 11.5% to 8.3%, and its estimated monthly branded searches moved from 121K to 87.6K.
How did search popularity change for ink cartridges brands worldwide in September 2026?
2 changes
In September 2026, HP lost share of searches among ink cartridges brands worldwide, from 9.5% to 8.3%.
In September 2026, Canon rose from 4th to 3rd among ink cartridges brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Canon’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ink cartridges brands
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