Brandwave

Citizen vs HP:Which is more popular?

In September 2026, Citizen and HP were level in searches among calculator brands worldwide, with an estimated 12.1K branded searches each, at 1.8% of the total each. When we asked ChatGPT and Google AI Overviews about calculator brands, HP appeared in three of the five answers and Citizen in one. HP was mentioned before Citizen in every answer that named either.

Among calculator brands worldwide in September 2026

Who do people search for more?

Citizen and HP are searched for about as often as each other.

Citizen 12.1K searchesHP 12.1K searches

Who does AI mention more?

HP, mentioned in 3 of 5 answers, Citizen in 1

HP in 3 of 5Citizen in 1 of 5

Who does AI recommend more?

HP, named ahead of Citizen in 3 of 3 answers

HP first in 3Citizen never first

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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Citizen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HP was listed before Citizen in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Texas Instruments2nd
  3. Sharp3rd
  4. HP4th
  5. Canon5th
  6. NumWorks6th
  7. Citizen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Texas Instruments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NumWorks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about calculator brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Citizen or HP more popular in search?

This chart shows how often people search Google for Citizen and HP by name. Each line represents a brand's share of searches for all seven calculator brands we track, month by month, from English-language searches worldwide.

Citizen and HP among calculator brands worldwide, by month

Share of searches by month for Citizen, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthNumWorksTexas InstrumentsCitizenHPSharpCanonCasio
Oct 202545.7%45.7%2.2%2.8%1.5%1%1%
Nov 202555.2%36.9%2.2%2.2%1.5%1.2%0.81%
Dec 202550.9%41.6%2%2.5%1.4%0.91%0.74%
Jan 202655%36.7%1.8%2.7%1.8%1.2%0.8%
Feb 202645.4%45.4%2.2%2.7%1.8%1.2%1.2%
Mar 202655.4%37%1.8%2.2%1.5%0.99%0.99%
Apr 202645.5%45.5%2.2%2.7%1.5%1.2%1.2%
May 202646.2%46.2%1.9%2.3%1.5%1%0.83%
Jun 202636.1%53.8%3.2%2.6%1.8%1.4%0.96%
Jul 202614.3%70.8%5.2%4.3%1.9%2.3%1.3%
Aug 202620.1%66.8%4%3.3%2.2%1.8%1.8%
Sep 202655.7%37.3%1.8%1.8%1.5%1%0.82%

How has the Citizen and HP comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Citizen took it in June 2026.
  • Across the 12 months ending September 2026, Citizen’s share of searches among calculator brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, HP’s share of searches among calculator brands worldwide moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for calculator brands worldwide in September 2026?

2 changes
  1. In September 2026, Citizen lost share of searches among calculator brands worldwide, from 4% to 1.8%.

  2. In September 2026, HP lost share of searches among calculator brands worldwide, from 3.3% to 1.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Citizen’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Citizen

1 branded search term

  • citizen calculator

HP

1 branded search term

  • hp calculators

How the Brand Demand Index is measured

Other head-to-heads among calculator brands

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