American Crafts vs Silhouette:Which is more popular by branded search?
In August 2026, Silhouette had more branded searches than American Crafts among craft supplies worldwide. Silhouette was estimated to have 823K branded searches compared to American Crafts’ 4.4K, and held a 42.7% Share of Search versus American Crafts’ 0.23%. These are worldwide searches for English-language branded terms.
Follow American Crafts vs Silhouette and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, American Crafts or Silhouette?
Compare the craft supplies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silhouette, American Crafts. The figures are in the table below the chart.
View monthly share of search table
| Month | Cricut | Silhouette | Brother | Spellbinders | Sizzix | American Crafts |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 48.2% | 9.1% | 2% | 0.87% | 0.21% |
| Nov 2025 | 44.4% | 44.4% | 8.3% | 1.8% | 0.98% | 0.2% |
| Dec 2025 | 48.4% | 39.8% | 9.1% | 1.6% | 0.88% | 0.21% |
| Jan 2026 | 38.9% | 47.2% | 10.8% | 1.9% | 0.85% | 0.38% |
| Feb 2026 | 38.7% | 47.3% | 10.6% | 1.9% | 0.85% | 0.7% |
| Mar 2026 | 35.1% | 52.1% | 9.5% | 2.1% | 0.77% | 0.42% |
| Apr 2026 | 38.6% | 47.3% | 10.5% | 2.3% | 0.85% | 0.38% |
| May 2026 | 39.7% | 48.3% | 8.9% | 2% | 0.58% | 0.58% |
| Jun 2026 | 38.6% | 47.2% | 10.5% | 2.3% | 0.69% | 0.57% |
| Jul 2026 | 37.9% | 46.3% | 12.4% | 2.3% | 0.83% | 0.37% |
| Aug 2026 | 42.7% | 42.7% | 11.4% | 2.1% | 0.77% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the American Crafts and Silhouette comparison changed over the last 12 months?
3 findings
- Silhouette was ahead of American Crafts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Crafts’ estimated Share of Search among craft supplies worldwide moved from 0.21% to 0.23%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft supplies worldwide moved from 48.2% to 42.7%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for craft supplies worldwide in August 2026?
2 changes
In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft supplies worldwide, at 42.7%.
In August 2026, Silhouette lost estimated Share of Search among craft supplies worldwide, from 46.3% to 42.7%.
How each brand is measured
Brandwave collects information about searches that people make online using American Crafts’ and Silhouette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Crafts
1 branded search term
- american crafts
Silhouette
1 branded search term
- silhouette
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.