Silhouette vs Siser:Which is more popular by branded search?

Name: Silhouette vs Siser: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Silhouette had more branded searches than Siser among craft cutting machine brands worldwide. Silhouette was estimated to have 823K branded searches compared to Siser’s 22.2K, and held a 43.3% Share of Search versus Siser’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among craft cutting machine brands worldwide in August 2026Which is more popular in search, Silhouette or Siser?

Silhouette43.3%823K searches

vs

Siser1.2%22.2K searches

Add a brand to this comparison

Follow Silhouette vs Siser and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Silhouette or Siser?

Compare the craft cutting machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Silhouette and Siser among craft cutting machine brands worldwide, by month

Month	Cricut	Silhouette	Brother	Siser	Sizzix
Oct 2025	40%	48.6%	9.2%	1.3%	0.88%
Nov 2025	44.8%	44.8%	8.4%	0.99%	0.99%
Dec 2025	48.8%	40.1%	9.1%	1.1%	0.88%
Jan 2026	39.4%	47.8%	10.9%	1.1%	0.87%
Feb 2026	39.2%	47.9%	10.7%	1.3%	0.86%
Mar 2026	35.6%	52.9%	9.6%	1.2%	0.78%
Apr 2026	39.2%	47.9%	10.7%	1.3%	0.86%
May 2026	40.3%	49%	9%	1.1%	0.59%
Jun 2026	39.3%	48%	10.7%	1.3%	0.71%
Jul 2026	38.5%	47.1%	12.6%	1%	0.85%
Aug 2026	43.3%	43.3%	11.5%	1.2%	0.78%
Sep 2026	—	—	—	—	—

How has the Silhouette and Siser comparison changed over the last 12 months?

3 findings

Silhouette was ahead of Siser in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Silhouette’s estimated Share of Search among craft cutting machine brands worldwide moved from 48.6% to 43.3%, and its estimated monthly branded searches moved from 1M to 823K.
Across the 11 months ending August 2026, Siser’s estimated Share of Search among craft cutting machine brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for craft cutting machine brands worldwide in August 2026?

3 changes

In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft cutting machine brands worldwide, at 43.3%.
In August 2026, Silhouette lost estimated Share of Search among craft cutting machine brands worldwide, from 47.1% to 43.3%.
Estimated monthly branded searches for Siser worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Silhouette’s and Siser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.