Brandwave

How popular isSiser in search?

In August 2026, there were an estimated 22.2K branded searches for Siser worldwide which is down 18.1% over the last 11 months. Siser holds 1.2% estimated Share of Search among craft cutting machine brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cricut43.3%
  2. Silhouette43.3%
  3. Brother11.5%
  4. Siser1.2%
  5. Sizzix0.78%
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Which craft cutting machine brands compete with Siser?

Siser against craft cutting machine brands worldwide, by month

Share of Search by month for Cricut, Silhouette, Brother, Siser. The figures are in the table below the chart.

View monthly share of search table
MonthCricutSilhouetteBrotherSiserSizzix
Oct 202540%48.6%9.2%1.3%0.88%
Nov 202544.8%44.8%8.4%0.99%0.99%
Dec 202548.8%40.1%9.1%1.1%0.88%
Jan 202639.4%47.8%10.9%1.1%0.87%
Feb 202639.2%47.9%10.7%1.3%0.86%
Mar 202635.6%52.9%9.6%1.2%0.78%
Apr 202639.2%47.9%10.7%1.3%0.86%
May 202640.3%49%9%1.1%0.59%
Jun 202639.3%48%10.7%1.3%0.71%
Jul 202638.5%47.1%12.6%1%0.85%
Aug 202643.3%43.3%11.5%1.2%0.78%
Sep 2026—————

  1. 1.Cricut

    43.3%

    Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.8 points.

  2. 2.Silhouette

    43.3%

    Moved from 1st to 2nd. 823K estimated branded searches, 0% vs prior month. Share -3.8 points.

  3. 3.Brother

    11.5%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Siser

    1.2%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  5. 5.Sizzix

    0.78%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Siser and its closest rivals

How has branded search demand for Siser changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Siser worldwide fell from 27.1K to 22.2K.
  • Across the 11 months ending August 2026, Siser’s estimated Share of Search among craft cutting machine brands worldwide held steady, from 1.3% to 1.2%.

How did search popularity change for craft cutting machine brands worldwide in August 2026?

  1. In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft cutting machine brands worldwide, at 43.3%.

  2. In August 2026, Silhouette lost estimated Share of Search among craft cutting machine brands worldwide, from 47.1% to 43.3%.

  3. In August 2026, Brother lost estimated Share of Search among craft cutting machine brands worldwide, from 12.6% to 11.5%.

  4. Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Siser worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Siser measured?

Brandwave collects information about searches that people make online using Siser’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • siser

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How the Brand Demand Index is measured

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